Introduction to Qualitative Research

Understand the role of qualitative research and the basic methods involved

Learning outcomes

• Qualitative research, its role in contemporary research and its general application
• The process of planning a qualitative research project
• The stages involved in the qualitative research process
• How to select an appropriate approach
• Interviewing and methodological techniques
• How to apply interviewing skills
• How to process and analyse data

Who will benefit

 Researchers who are new to qualitative research, as well as buyers and users of research.

Testimonials

"Ruth was fantastic; she created a relaxed learning environment and ensured we all remained engaged throughout the day."

Katie - Rock Kitchen Harris, September 2021

"Really enjoyable and informative course."

Koyel Nandi - ENGINE, September 2021

"Listen to Ruth and fall in love with Qual research."

Kshitija - Simpson Carpenter, September 2021

"Really valuable and well presented."

Hamish - BVA-BDRC, September 2021

"As someone starting out in research, this course was extremely valuable. Ruth was super passionate and enthusiastic and research which made the course really enjoyable. I came away feeling really inspired, and would highly recommend!"

Rosie Noble - Gymshark, April 2020