MRS Summer School

Young researchers – join our masterclass to broaden your research skills and develop keener business awareness

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

MRS Summer School is a three-day intensive masterclass aimed at researchers with two years’ experience or more. The programme enables delegates to develop advanced research skills, plus a keener commercial awareness. Combining expert trainers and MRS’ expertise in providing quality training, this is a stimulating mix of activities:

Day 1

9:00 – 9:15 Welcome and Introductions, Ruth Clarke

9:15 – 11:00 The End Game: The client story & getting research actioned, Mike Taylor, Vodafone

11:00 – 11:30 Break

11:30 – 13:15 Communicating the Message, Daniel Wain, Founder, Daniel Wain Consulting

13:15 - 14:00 Lunch

14:00 – 16:15 A Strategic Framework for Business Issues, Caroline Florence, Insight Narrator

16:15 - 17:30 New Perspectives on Research & Cultural Trends Analysis, Esin Balcisoy, Insites Consulting

Day 2

8:55 – 9:00 Welcome back with Ruth Clarke

9:00 – 11:00 Applying Statistics to Market Research, Karsten Shaw

11:00 – 11:30 Break

 11:30-13:00 Brand research & Masterclass in Behavioural Economics, Alexa Arrowsmith, Monkey See

13:00 - 14:00 Lunch

14:00 – 16:30 Segmentation & Database Analytics, Jonathan Fletcher, MD, Illuminas

16:30 CLOSE

Day 3

8:55 – 9:00 Welcome back with Ruth Clarke

9:00 – 10:15 Product Development, Helen Wing, Senior Director, Ipsos Innoquest

10:15 – 10:45 Break

10:45 – 12:45 Qualitative design & Analysis, Ruth Clarke

12:45 – 13:45 Lunch

13:45 – 14:30 Data Visualisation, Jonathan Fletcher, MD, Illuminas

14:30 – 15:00 Wrapping up the course, Ruth Clarke

15:00 CLOSE

Learning outcomes


• How research can support decision making in a wide range of business contexts

• The underlying principles of a range of research problems

• Making appropriate, well-argued choices for the design and conduct of research projects for a range of business situations, including product development, branding, customer relationships and segmentation

• Applying approaches to the analysis and interpretation of research data

• Presenting findings and recommendations in ways that provide maximum insight for decision making


Who would benefit

Research practitioners and research users who already have a sound grasp of research methods and techniques, but want to take their understanding to a more strategic level.