Neuroscience: Going deeper for deeper insights Part 1

Webinar 2 – 15 November 2017

Context/Background

We know the power of neuroscience will not be realised on its own but in integration with existing methodologies.

We will share some examples of how we have filled the gaps in our clients’ knowledge by combining neuroscience tools with traditional methodologies to reach deeper insights than either method alone. These cases have delivered some very exciting results for our clients.

Through integration, neuroscience tools can be recognised as a core component of any market research toolkit and not only for the brave – they are on their way to becoming finally mainstream.

Who would benefit

Client brand managers, advertising agencies, client-side researchers, media planners.

Learning outcomes

• To bring new ideas of how tools such as neuroscience and implicit methods can be combined with traditional techniques.
• How the cases can be presented to clients.
• How the data has been utilised and its versatility.