Online Focus Groups Without Fear

Outline Timing and Training plan

Pre- task: review a moderating topic guide. This can be done in short Zoom sessions the day before, which will also give me a chance to get to know the delegates and the personal learning objectives.

8th September

09:15 to 10:15  (Part one)

Introductions,

Benefits and limitations of focus groups online

Managing client expectations

Options for platforms and features

Recruiting and preparing participants.

10:30 to 11:45 (part two)

Moderator and participant introductions to set rules of engagement

Remaining unbiased

Managing conversations online

Maintaining engagement

Structuring guides and using stimulus material

Preparing for moderating first group

12:00-13:00 (Part three – online focus group 1)

5-7 participants take turns to moderate the others for 60 minutes

CLOSE FOR THE DAY

JC will review the recording and prepare feedback.

9^th September

09:15 -10:15 (Part four – moderating second online group)

Those who were respondents on the 8^th now have a turn to moderate.

(I will need to have that recording converted immediately to an mp4with a link where I can access it).

10:30- 11:30

Approx. 40 minutes - Feedback on group 1

20 mins – using projective techniques online – demonstration

11:45 – 12:45

Approx. 40 mins – feedback on group 1

20 mins – questions, hints and tips

12:45-13:00 – feedback from delegates

13:00  CLOSE 

The sessions for the practice groups need to be separate recordings that I can have access to and show snippets of during the training.  So,

• either they are cloud recordings to which I have a link
• they are local recordings on your computer – and are converted immediately and uploaded securely
• they are local recordings on my computer

 All timings can be moved to the afternoon, although I think people learn better in the morning.

Delegates will receive a 15 page handout from my eBook and a copy of the charts.  I will screen share PowerPoint and Microsoft whiteboard during the training.