Questionnaire Fundamentals: An Introduction to Question Design

This course will give anyone new to questionnaire design a solid framework of understanding of the key principles and common challenges. It will build confidence and practice in spotting weaknesses so the main pitfalls are avoided.

Learning outcomes

• Recognise the strengths and weaknesses of the range of question types - be able to choose an appropriate question format
• Understand the principles of wording questions – building a checklist of the key ‘tests’ of a question
• Know what decisions need to be made to achieve a good structure and flow -and minimise order bias
• Identify the key steps in an efficient and effective questionnaire writing process

Who will benefit

Anyone who is starting to work with questionnaires (whether designing or scripting them) who wants to make sure they have a good grounding in the basics to help them as they start to build their questionnaire design experience.

Learning method

Mix of theory and short exercises to help attendees practice spotting problems.

Testimonials

"Super Useful and easy to understand"

Erin McQuitty, Gymshark
04 December 2019

"Very useful if you are involved in any way in writing questionnaires."

Lorna Phillips, Gymshark
04 December 2019