Social Media in Market Research

Use social networks and communities to access respondents

This course enables you to develop an awareness of how data generated through social media and online communities can be used to develop consumer insights. By the end of the course, you will be able recognise, understand and use a whole range of tools and techniques. This course includes practical learning through exercises and case study examples.

Learning outcomes

• Navigating the social media landscape
• Leveraging social listening monitoring tools
• Analysing social data using quantitative and qualitative approaches
• Using online communities for market research
• Understanding best practice

Who would benefit

Researchers who wish to embrace the changes and opportunities being created by social media.