Become a better strategic thinker through the art of storytelling

Enhance your ability to think and write more strategically by applying storytelling techniques that will inspire your audience to act.

Strategy isn’t lists of stuff. It isn’t planning for what you will do and how resources should be spent. Strategic thinking and decision making happens when you can help a business prepare and get excited for the transformation ahead. Story techniques can help us achieve this.

In this course you will develop valuable storytelling skills to help you deliver better strategic outcomes, as well as having more strategic conversations in the workplace.

Learning outcomes

• • Apply narrative approaches to your work for more impactful strategic outcomes
• • Master the skills to transform tactical recommendations into strategic considerations
• • Strengthen your ability to project confidence and boldness in your writing
• • Lead more inspiring work to excite your audience and compel them into action

Learning outcomes

Anyone looking to elevate their writing to be more strategic, achieving more impact with their work.

Learning method

Interactive session, attendees will complete specific tasks throughout the session to directly apply the insights to their own work.

Course delivery mode

Classroom

Trainer biography

Leanne Tomasevic has learnt the craft of storytelling and strategic thinking through her work leading strategic insight agencies and running masterclasses and conference workshops for ESOMAR, AURA and many client-side insight teams.

Leanne is Head of Insight (UK & US) at Tracksuit, a tech startup, where she leads on AI-led storytelling. Prior to this she was Head of Truth Consulting, a leading strategic insight agency, where she developed global strategies for brands. Helping them shape and tell stories that motivated teams to act.

Leanne is an awarded speaker and contributor to industry, as well as a Fellow of the MRS.