Become a better strategic thinker through the art of storytelling

Enhance your ability to think and write more strategically by applying storytelling techniques that will inspire your audience to act.

Strategy isn’t lists of stuff. It isn’t planning for what you will do and how resources should be spent. Strategic thinking and decision making happens when you can help a business prepare and get excited for the transformation ahead. Story techniques can help us achieve this.

In this course you will develop valuable storytelling skills to help you deliver better strategic outcomes, as well as having more strategic conversations in the workplace.

Learning outcomes

• Apply narrative approaches to your work for more impactful strategic outcomes
• Master the skills to transform tactical recommendations into strategic considerations
• Strengthen your ability to project confidence and boldness in your writing
• Lead more inspiring work to excite your audience and compel them into action

Learning outcomes

Anyone looking to elevate their writing to be more strategic, achieving more impact with their work.

Learning method

Interactive session, attendees will complete specific tasks throughout the session to directly apply the insights to their own work.

Course delivery mode

Classroom

Trainer biographies

Leanne Tomasevic has a distinguished career in research and insight, known for helping global brands grow through strategic insights and storytelling. She believes great insights spark ideas that inspire change and open new possibilities. Empowering businesses to connect insights with action, Leanne helps brands make smarter, more effective business decisions that drive long-term value. Leanne is a Fellow of the Market Research Society and has won international accolades for her work with ESOMAR and AURA. At Tracksuit, Leanne helps brands leverage insights for growth. Prior to this she set up Truth Consulting, a strategic insights agency headquartered in London, working with brands such as Vodafone, Philips, Ralph Lauren, L'Oreal, Activision Blizzard, Spotify and Minecraft. 

Anna-Maree Leigh is a design leader passionate about creating intuitive, user-centered products. With a background in visual communication, she began her career in graphic design and packaging before transitioning into user experience and product design.Throughout her career, Anna-Maree has worked with New Zealand startups, designing successful products and crafting experiences that truly connect with users.As Head of Product Design at Tracksuit, she leads design strategy, mentors the team, and collaborates cross-functionally to craft high-impact experiences. Passionate about solving real-world problems, she is dedicated to making users' lives easier and looks forward to sharing insights in this workshop.

Grant Feller is a content expert, narrative strategist, speechwriter and storytelling trainer. He has more than 25 years’ experience leading teams of writers and editors, in print, broadcast and digital media, and also launched WebMD in the UK. He now specialises in journalistic thought leadership for CEOs, creating corporate narratives, and award-winning storytelling masterclasses to help global insight teams translate data into stories that inspire faster decision-making. He continues to provide journalism for a number of global platforms, is a keynote speaker and has been a co-presenter for Talk Radio’s weekend breakfast show.