The Science of Behaviour Change

Learn how to apply behavioural science to better understand and influence behaviour

Course overview/description

Since Nudge, Predictably Irrational, and Thinking, Fast and Slow became best sellers over a decade ago, behavioural science has rapidly grown in popularity and continues to be a buzz topic. We’re learning more about human behaviour and learning it faster than ever before – the countless behavioural models, biases, and heuristics. You can be forgiven for suffering from information overload and finding it difficult to put the science into practice!

This interactive course will help you to make sense of the theory and give you practical tools and step-by-step templates to apply the latest behavioural science to better understand and influence behaviour in the real world.

Learning outcomes/objectives

1. Get up to speed on key behavioural science insights and concepts
2. Learn about common behavioural biases and heuristics
3. Explore the implications of behavioural science for research and design
4. Apply the theory using practical behaviour change models, tools, and templates
5. Make breakthroughs – identify key barriers and opportunities for behaviour change
6. Design measurable and effective behavioural interventions
7. Create feedback loops to test, iterate, and scale interventions in the real world
8. Get inspired and learn lessons from real-world behaviour change case studies

Who will benefit?

• Anyone involved or interested in understanding and influencing human behaviour from across research and insight, communications, marketing, brand, and product, service, and experience design – no matter your experience

Learning method

• An engaging mix of behavioural science experiments, case studies, group chats, and exercises to put the theory into practic

Course delivery mode

• Remotely via Zoom

Testimonials

"Brilliant!  I learnt a lot about how to breakdown a behavioural science approach and will use this back at work."

Jessica Rees, Ofcom
07 November 2019

"Insightful, helpful, useful and exciting."

Laura Treasure, Welsh Water
07 November 2019