Design Training for Market Researchers

We are all designers… we use graphic design software every day in the form of PowerPoint.

Yet we are never taught the fundamental principles of design, why does one design look good and another not? Why for some unidentified reason does a slide look wrong? We’ll guide you through the core principles of design, how to use PowerPoint properly, how to find and use appropriate imagery and how to create a simple infographic in PowerPoint.

This is an essential course for anyone interested in improving their storytelling abilities through the design of reports and presentations for clients.

Who would benefit

Anyone working in research who needs to create reports, presentations or stakeholder communications – both agency and client side.

Objectives

• Learn the principles of good design and how to apply them.
• Learn to source and evaluate photography and iconography.
• Learn PowerPoint tips and tricks to speed up and improve your use of PPT and to allow you to follow the principles of good design.
• Learn to create relevant and appropriate charts.
• Create a simple infographic using PowerPoint.

Learning outcomes

• By the end of the course you will have a fundamental understanding of what makes a design good or bad.
• You will be able to apply this to your PowerPoint presentations and reports to improve them visually and support clear story telling.
• You will also be able to improve the efficiency of your use of PowerPoint day-to-day.
• You will have a basic understanding of how to create an infographic.

Practicalities

You will need to supply a short existing presentation (up to 18 slides). This can be anonymised if necessary. You will use this as the basis for exercises during the day.

Level

Business Skills

Testimonials

“Enjoyable and very relevant for those using presentation in their job.”

Rachel Ellis, Irrational Agency
26 October 2016

“A must for anyone using PowerPoint - preferably early on in their worklife!”

Vivien Harrison, The Caravan Club
26 October 2016

“Fantastically useful with down-to-earth tips.”

Lisa Edgar, The Big Window
26 October 2016

“A stimulating and informative session.”

Kelly Lock, Opinion Research Services
26 October 2016

“Very informative & relaxed”

Pankti Shah, Irrational Agency
26 October 2016

“Really good!”

Rosie Shaw, Populus
26 October 2016