Social Media in Market Research

Using social networks and communities to access respondents.

This course enables you to:

• Develop an awareness of how social media and social media associated techniques such as online communities are being used in market research.

Learning outcomes

By the end of the course, delegates should be able recognise, understand and utilise:

• The use of social listening/mining/monitoring techniques
• The use of research communities for market research
• Co-creation and market research
• Social Networks as a tool for research
• Measurement of social media campaigns
• Quantitative and Qualitative uses of social media

Who will benefit?

The course will benefit all researchers who wish to embrace the changes being created by social media. In these times of change the words of Louis Pasteur are truer than ever: “Fortune favours the prepared mind” and this one-day course will help create prepared minds.

Testimonials

“Useful overview of the social landscape today and how we can measure it.”

Claire Powell, Tesco
09 November 2016

“Useful as a background.”

Rachel Nelson-Girtchen, Sky Betting & Gaming
09 November 2016

“Enlightening, informative & gave practical guidance.”

Sheila Hardwick

“Good overview of techniques, benefits and how they are evolving.”

Jane Breeze, HMRC

“Informative and well structured.”

Cordelia Hay, ComRes

“Really helpful insights and practical advise.”

Lucy Beesley, Frank Research

“Well planned, informative and enjoyable.”

Sonia Maqsood, UNUM