Writing a Business Plan

Course Content

Successful businesses and investors will have a track record in determining not only which projects are funded through to completion but also those that aren't taken forward. One key tool in the decision making process is the business plan.

Writing a Business Plan helps the learner to create a well-constructed business plan that enables decision makers to better understand the potential project, helps the owner of the business plan to fully think through the project and can then also be used as a benchmark to track the success of the project.

Writing a Business Plan enables learners to:

• Understand what a business plan is
• Turn their ideas into a business plan
• Understand the essential components of a business plan
• Consider relevant external business factors
• Ensure consistency and accuracy in their business plan
• Use their business plan as a benchmark for success

Target audience

This course is designed to appeal to professionals working at all levels.

Learning outcomes

Why produce a business plan?

• What is a business plan?
• What constitutes a successful business plan?
• How can I turn my idea into a business plan?

Structure and format

• What are the essential components?
• What should the business plan look like?
• How can I tell the story of my idea?

Tools and techniques

• How do I do my market research?
• What financial models might help me?
• What external business factors should I consider?
• What internal business factors might be important?

Successful business plans

• How should I analyse the completed document?
• How can I ensure consistency and accuracy?
• How do I use the business plan as a benchmark?

Flexible learning

Learners take their own route through the topics covered in the course. They will learn at their own pace through a variety of activities designed to accommodate a range of learning styles.

Duration

3 hours