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To deliver true business strategy and innovation it is essential that research and insight teams work effectively with other business areas whether that be the marketing team, CSR department, finance teams, board directors, customer teams and many many more. Working effectively with others, enables research, insight and intelligence to be leveraged throughout an organisation, integrated and communicated to others, informing strategic business direction.

Knowledge, Skills and Attitudes (Supply-side researchers)

1. Communicate purposes and objectives to team members and other internal departments

2. Involve and effectively manage research teams and/or subcontractors

3. Develop personal effectiveness skills to ensure impact across the business

4. Encourage, steer and support other teams in meeting business objectives

5. Create a climate of trust and mutual respect, successfully collaborating with other departments and stakeholders

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B2B Research Conference 2026

London

Solving complex business challenges with smarter insight

Today’s business landscape is being shaped by economic uncertainty, technological disruption, changing customer expectations, and far-reaching organisational transformation. For B2B research practitioners, this means clients’ questions are more complex, the timelines shorter, and the stakes higher than ever. And in a world of complex, multi-layered business questions, a single methodology is rarely enough.

AI Agents in Market Research: Revolutionising Data Insights and Decision-Making

Virtual training course

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

MRSpride SHOW UP: After Hours

London

An evening of insight, connection and community

Join us this September for MRSpride SHOW UP After Hours; a new edition of our flagship SHOW UP series, bringing together the MRS community for a sociable evening combining insight and conversation. Taking place in central London, this relaxed after-hours gathering creates space to connect, reflect and engage with some of the most important conversations shaping LGBTQ+ lives and research today, supported by our sponsor Dy

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