To deliver true business strategy and innovation it is essential that research and insight teams work effectively with other business areas whether that be the marketing team, CSR department, finance teams, board directors, customer teams and many many more. Working effectively with others, enables research, insight and intelligence to be leveraged throughout an organisation, integrated and communicated to others, informing strategic business direction.

Knowledge, Skills and Attitudes (Supply-side researchers)

1. Communicate purposes and objectives to team members and other internal departments

2. Involve and effectively manage research teams and/or subcontractors

3. Develop personal effectiveness skills to ensure impact across the business

4. Encourage, steer and support other teams in meeting business objectives

5. Create a climate of trust and mutual respect, successfully collaborating with other departments and stakeholders

Professional wheel-260-northwest3
The Political Marketing Battleground: Understanding Political Engagement in the Year of Elections

London

This event has been postponed

2024 has been the year of elections, with more than 100 countries and nearly half the world's population having a vote. In this event we reflect and present the latest thinking on political marketing published in the International Journal of Market Research.

Jan
21
2025

Tuesday
14:00–16:30

AI: Powering Up Insights 2025

London

Our annual AI conference showcases the innovative ways in which AI is reshaping market research.

AI continues to reshape insight generation. This one-day conference will evaluate the potential for AI in market research, highlighting innovative applications trailblazers are employing now and future applications the sector is working towards.

Jan
23
2025

Thursday
09:00–17:00

MRSpride Breakfast Event – Britain’s Queer History

London

Join us on 27 January as we shed light on the untold stories of Britain’s queer history. Hosted by MRSpride in collaboration with The Research Club and i-view, this event is the perfect antidote to a wintery January morning.

Jan
27
2025

Monday
09:30–11:30

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