Research, insight and intelligence techniques are continually evolving, providing new and cutting-edge ways to get to the heart of the consumer and citizen. Research leads the development of these new techniques challenging and influencing the business world.

Understanding cutting edge thinking and innovative techniques ensures the research world is continually evolving offering the business world new and engaging ways to understand consumers and society.

Knowledge, Skills and Attitudes (Supply-side researchers)

1. Develop research speciality(s) as required e.g. qualitative, quantitative, statistics, co-creation, semiotics, neuroscience, etc

2. Lead development and understanding of new research techniques

3. Understand, use and implement new research and insight techniques

4. Apply ideation techniques with relevant stakeholders (internally and externally) to inspire new work

5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others

Knowledge, Skills and Attitudes (Client-side researchers)

1. Develop research speciality(s) as required, e.g. research techniques, broader marketing mix requirements, leading the application of insight, etc

2. Evaluate and deploy the development of new research techniques as required

3. Evaluate and select new research and insight techniques as appropriate

4. Evaluate and deploy ideation techniques (internally and externally) to inspire new work

5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others

Professional wheel-260-west3
Infographics & Insight Visualisation

Virtual training course

Understand visual storytelling and create tailor-made data infographics

Apr
22
2025

Tuesday
09:20–16:30

Integrity in practice in a challenging world

London

Apr
23
2025

Wednesday
15:00–17:00

Social Media in Market Research

Virtual training course

Use social networks and communities to access respondents

Apr
23
2025

Wednesday
09:30–17:00

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