Research, insight and intelligence techniques are continually evolving, providing new and cutting-edge ways to get to the heart of the consumer and citizen. Research leads the development of these new techniques challenging and influencing the business world.
Understanding cutting edge thinking and innovative techniques ensures the research world is continually evolving offering the business world new and engaging ways to understand consumers and society.
1. Develop research speciality(s) as required e.g. qualitative, quantitative, statistics, co-creation, semiotics, neuroscience, etc
2. Lead development and understanding of new research techniques
3. Understand, use and implement new research and insight techniques
4. Apply ideation techniques with relevant stakeholders (internally and externally) to inspire new work
5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others
1. Develop research speciality(s) as required, e.g. research techniques, broader marketing mix requirements, leading the application of insight, etc
2. Evaluate and deploy the development of new research techniques as required
3. Evaluate and select new research and insight techniques as appropriate
4. Evaluate and deploy ideation techniques (internally and externally) to inspire new work
5. Share understanding of new thinking and innovative techniques by sharing knowledge and skills with others
Virtual training course
Understand visual storytelling and create tailor-made data infographics
Virtual training course
Use social networks and communities to access respondents
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