Stakeholder management skills enables effective interpretation and influence on external and internal stakeholders within a business environment creating positive relationships.

Knowledge, Skills and Attitudes

1. Identify key stakeholders and establish relationships with internal and external stakeholders

2. Prioritise importance of different stakeholders and stakeholder groups (internally and externally) and establish the needs of each individual and/ or group

3. Establish relevant corporate policies and actions for each stakeholder group

4. Develop and agree communications strategies for building and managing good relationships with identified stakeholders and groups

5. Monitor the effectivess of stakeholder management strategies

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The Political Marketing Battleground: Understanding Political Engagement in the Year of Elections

London

This event has been postponed

2024 has been the year of elections, with more than 100 countries and nearly half the world's population having a vote. In this event we reflect and present the latest thinking on political marketing published in the International Journal of Market Research.

Jan
21
2025

Tuesday
14:00–16:30

AI: Powering Up Insights 2025

London

Our annual AI conference showcases the innovative ways in which AI is reshaping market research.

AI continues to reshape insight generation. This one-day conference will evaluate the potential for AI in market research, highlighting innovative applications trailblazers are employing now and future applications the sector is working towards.

Jan
23
2025

Thursday
09:00–17:00

MRSpride Breakfast Event – Britain’s Queer History

London

Join us on 27 January as we shed light on the untold stories of Britain’s queer history. Hosted by MRSpride in collaboration with The Research Club and i-view, this event is the perfect antidote to a wintery January morning.

Jan
27
2025

Monday
09:30–11:30

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