Pricing Strategy: The Lessons of Inflation

Dectech – 4 April 2024

Source dectech.co.uk

The Cost of Living crisis has delivered inflation levels in the UK, US and EU not experienced for a generation. Painful as this has been for many, it has also generated a unique dataset on how people perceive, interpret, and alter their behaviours in response to large and well publicised price rises. In effect, with inflation varying from sector to sector, the UK has inadvertently undertaken a large-scale, natural experiment into the dos and don’ts of increasing your prices.