Voice of the non-Customer

Market Measures Ltd – 29 October 2018

Source https://marketmeasures.co.uk/wp-content/uploads/2024/10/Voice-of-the-Non-Customer_Explainer-and-case-study.pdf

Maximising £ sales opportunity by quantifying the reasons customers leave a store without making a purchase.

Market Measures has developed “Voice of the Non-customer”, a research approach that fully understands the barriers and triggers to purchase. Moreover, a sales model precisely identifies the actionable £ sales opportunities for retailers to act upon to maximise non-customers’ conversion.

Our approach combines in-the-moment store interviews, behavioural economic techniques, observational analytics and catchment surveys to give a holistic view on opportunities to maximise sales among existing and potential customers.

Typical output from one of our surveys includes a precise set of reasons for non-conversion with an accompanying conversion model to prioritise action for maximising sales.  We also report on the emotional drivers of behaviour with the option of video observed behavioural data in-store.

Since introducing our "Voice of the Non-customer" philosophy and approach we have helped some of the most prominent retailers in Europe achieve immediate ROI via the specific and actionable initiatives identified in our research.

If you're interested in hearing more about how we can help your business achieve an immediate uplift in sales, please do get in touch.  You can contact me direct via email (johngurd@marketmeasures.co.uk), or by calling 02380 460910.