Spark Emotions presenting at the MRS Behavioural Science Summit 2022

Spark Emotions – 29 September 2022

Source Market Research Society (MRS)

Influencing consumer decision making

This year's conference will be more practical than ever and packed with case studies from Meta, Haleon, NatWest, Ofcom and many other big names demonstrating real-world applications of behavioural science and consumer psychology that are actually resulting in behaviour change.

Understanding real shopper behaviour and designing solutions

This end-to-end case study will demonstrate how Speedo is using behavioural science to understand why its goggles are underperforming in-store environments and how findings are informing behavioural design to improve in-store performance.

Examine how the use of in-the-moment techniques, such as eye tracking technology and engaging shoppers in stores, has provided real not claimed behavioural observations. Hear how the application of behavioural science, interpreted with consumer psychology