The Power of Automated Animation

Vox Pops International Ltd – 13 January 2025

Source VPI

What is an Automated Animation?

Automated animations are designed for data visualization. The technical wizardry is easiest to explain by running through how the product works.

Firstly, we create one base animated video to visualise your key starting data in a dynamic and engaging way. Different snippets of animation are then produced to sub-in for when your data changes. Like animating the multi-verse, we predict the different potential outcomes of your data and animate for these outcomes. The base animation is then synced up to a spreadsheet. When the data in the sheet updates, a new and updated iteration of the animation is created at the click of a button.

Your animation updates as and when your data changes. The idea behind the concept is for companies to be able to either i) generate new iterations of an animated video to present on-going data, or ii) to automate through data categories (markets, demographics etc.) and create a different iteration for each data set.

At the onboarding stage, a bespoke library of animated assets is created for individual clients that mirror their branding, matches their ‘tone of voice’ and reflects their companies’ core values and culture. They are based on agreed ‘scenes’ which will remain the same, for example, this could be for the number of ‘likes’ for a social media campaign, ‘NPS scores’, ‘customer satisfaction scores’. As the data changes, our automation software pulls in the relevant visuals for that specific data.

Once this onboarding stage is set up, assuming the same ‘scenes’ each time, then all companies need to do is change the data and out comes a new animation.