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Agroni Research

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Agroni is an independent multi-disciplinary research organisation with extensive specialist knowledge and experience of working with Britain’s Black and Minority Ethnic communities.  Agroni has a pool of over 100 qualified, well-trained and experienced multilingual researchers across the UK.  Our interviewers have been selected for their extensive local, cultural and religious knowledge.  Our interviewers speak over thirteen community languages. Some of these include: Arabic, Bengali, Cantonese, French, Gujarati, Hindi, Mandarin, Punjabi, Polish, Portuguese, Somali, Turkish and Urdu.

We’re excited to announce that we’re expanding our services in Bangladesh in partnership with Agroni Research Bangladesh.

Our specialisms

Catering/Hospitality, Central Government, Charities/Voluntary, Drinks (Non-alcoholic), Education/Training, Finance/Investment – Personal, FMCG – General, Healthcare, Politics, Public Services, Retail, Transportation
Brand/Branding, Consumer, Customer Experience, Customer Loyalty, Data Analytics, Employee Research, Opinion Polling, Product Testing, Social Research, Usage & Attitude
Data Analytics, Depth Interviews, Ethnography, Face-to-Face, Focus Groups/Group Discussion, In-Home/Doorstep Interviews, Qualitative, Quantitative, Recruiting, Report Writing
Asian/Asian British, Asylum Seekers/Refugees, Black/Black British, College students, Ethnic minorities, Faith communities, Muslim/Arab, Older people, People with medical conditions, Vulnerable adults

Our people

Senior Contacts

Nooruddin Ahmed (Managing Director)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 5

Non-research: 3

Data processing: 2

Field interviewers: 300

Field managers/supervisors: 10

Spec writers: 2

Total Number of Employees: 101 to 500

Open-quote-mark

Working with Agroni has been a pleasure and has allowed us to conduct research with communities where English is not the main spoken language, providing unique insights into patient experience. We engaged with Agroni for our project to understand uptake and experience of professional interpreting services in primary care. This included conducting over 600 face-to-face survey interviews and 30 qualitative interviews with a selection of those taking part in the survey. Agroni were professional and responsive throughout our time working with them, and this made our collaboration really enjoyable. I recommend Agroni to anyone in need of multilingual research services. Their dedication to delivering results while upholding professional standards makes them an invaluable partner and we look forward to engaging their services for future projects.
Prof. Katriina Whitaker
Prof. of Psychology & Lead for Cancer Care, University of Surrey

It was an absolute pleasure working with Agroni on research to explore the perception, awareness and attitudes towards CPR among people from different ethic minority backgrounds. We are now using the data they gathered for us in our landmark new report: ‘Every Second Counts: talking inequalities in resuscitation’. I would highly recommend the service they provide.
Esther Kuku
Director of Communications and Engagement, Resuscitation Council UK

Agroni have successfully delivered a number of face to face fieldwork projects for Verian (formerly Kantar Public) across many years. They are proactive, responsive, and have in-depth experience in recruiting niche and specific audiences, particularly ethnic minority audiences. We appreciate their knowledge in recruiting and interviewing such audiences, and value their close involvement in the fieldwork we deliver for our clients. We look forward to working with them again in the future.
Andy Halstead
Director, Verian (formerly Kantar Public)

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