Calico

Calico specialises in market research operations, offering three key services - scripting, fieldwork and data.

We build relationships with our clients based on trust and transparency, managing all operations including translations, quality procedures and data processing so that they don’t have to.

Survey scripting

• We script in multiple platforms and specialise in complex scripting, regularly deploying max diffs, conjoints, segmentation, tree testing and integration with other software
• Our in-house design team brings surveys to life with engaging and user-friendly designs
• We make all of our surveys responsive as standard, automatically detecting screen sizes and input methods, so that they render correctly no matter what device a participant is using

Efficient global fieldwork

• We have strong working relationships with dozens of consumer, B2B and specialist panels across the world built on quality, not price
• Our clients don’t need to worry about managing multiple partners and suppliers because we understand their relative strengths and weaknesses and we are independent and impartial in our decision making
• We blend panels to ensure coverage and representation and we keep our clients informed of who we’re working with and why

Trustworthy data

• We hold ISO 27001 and Cyber Essentials accreditation and have robust policies and practices on data protection, remote access, change controls, encryption, disposal & destruction, network security and more
• Automated and manual checks of every single record are blended to  detect and block bots, fraudulent behaviour, duplicates and other poor quality
• We process data at scale and provide flexible delivery solutions - raw data, automated reporting, toplines, tabulations and interactive dashboards as well as integration with external databases and reporting software

Our specialisms

Our people