Insight & Analytics Manager, Pringles: ‘It is important for our brands to understand implicit factors that influence purchasing and advertising. Emotional Logic provided us with a unique approach to researching unconscious drivers that has enriched our shopper understanding.’

Product Manager, Flymo: ‘Emotional Logic delivered tailored research packages around our needs, resulting in clear consumer insights that have been used as a vital part in driving our future product design and development success.’

Insight & Ad Marketing Director, Top Gear Magazine: ‘The project with Emotional Logic really helped unlock true insight on the motoring purchasing journey, and in turn allowed us to build great relationships with car manufacturers. Our experience of working with them was really positive and led to smart, actionable insight.’

Market Research Manager, Jaguar Land Rover: 'We gained an enormous amount of value from the work we did with Emotional Logic . The study delivered insight that went on to be incredibly useful and fed into our brand model redevelopment.'

 Insight Manager, Coventry Building Society: 'Using Emotional Logic’s methodology has changed how we approach website development. Using this approach, we now have a more intuitive and faster web journey for our members than a traditional research process would have delivered.'