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Face Facts Research

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Face Facts who are a multi-award-winning independent qualitative and quantitative fieldwork agency.  We were winners of the Recruitment Excellence Award and finalists in the Best Data Collection (Online) category at the 2024 MRS Operations Awards.

We pride ourselves on offering an experienced, trusted service with quality at our core - our RAS accreditation, MRS Fair data and ISO27001 certifications are testimony to this. Clients partner with us for our extensive experience, the value we add and our flexible approach so you can trust us to support your research projects, no matter how big or small. 

Our specialisms

Drinks (Alcoholic), Drinks (Non-alcoholic), Entertainment – in home, FMCG – General, Food, Home/Garden/DIY, Media (Broadcast), Mobile (online/media), Online Retail, Retail
Advertising, Brand/Branding, Concept Testing, Consumer, Customer Communities, Customer Experience, Customer Loyalty, Employee Research, Product Testing, Usage & Attitude
CAPI, Coding/Data Entry, Face-to-Face, Hall Tests, In-store/exit Interviews, Online Surveys, Recruiting, Street/Mall Interviews, Tabulation & Analysis, Tracking
Affluent/High net worth, Children & young people, College students, Ethnic minorities, Older people, Parents of young children, People of colour, Single parents, University students, Youth/Teens
Central America, Central Europe, France, Middle East, Northern/Western Europe, Republic of Ireland, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Julie Gaughan (Joint Owner)

Rachel Hoy (Joint Owner)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 9

Non-research: 1

Data processing: 2

Field interviewers: 800

Field managers/supervisors: 15

Spec writers: 2

Total Number of Employees: 11 to 20

Open-quote-mark

“It’s not only the excellent recruitment that Face Facts provide, it is also the help and support too that goes hand in hand with any fieldwork project which is equally important. If you have any questions or queries, they are always available to help which is both refreshing and a comfort these days. Face Facts have a genuine desire to help your project turn out successfully and that, more than anything, is a standout for me in this area of a research project.”

Samantha Hughes, Piki People


“Face Facts are our go-to recruitment agency and our first port of call for any project. To call them a recruitment agency is a disservice as they act more like an extension of the MTM team. Their keen eye for detail and their desire to deliver the best work possible has meant that they often spot minor errors that may have slipped through the net, or they might suggest an alternative approach to recruitment which is more suitable than what we had originally proposed.

Their ability to understand our needs and to source participants perfectly suited to the job is what we’ve come to expect, but what keeps us coming back is their incredible attitude and willingness to do whatever it takes to get the job done.”

Archie Booth, Associate Director, MTM


“The Face Facts team understands us and our requirements, we come to them with a vision, and they make it a reality. The innovative quantitative survey approaches they have helped us design have proved invaluable in adding an extra dimension to our insights. Face Facts listen to our needs and create bespoke approaches and outputs that fit our methodologies and help us gather richer data. Unlike other suppliers, they proactively spot mistakes early, offer templates, and provide initial drafts to things like screeners and tab specs, making the process smoother and more efficient… I always trust that they will not only do what we tell them, but they will offer constructive feedback where needed.”

Rebecca Avila, Senior Research Manager, McCann Birmingham


“Amanda and her team consistently deliver exceptional work on every project! I want to especially highlight their outstanding performance on our recent project, which presented challenges in finding the right participant profiles. Despite this, Amanda and her team managed to secure the best participants we’ve interviewed in the past two years within this category.”

Elena Bratan, Product Producer, Crowd DNA


“The PRIME online survey was a somewhat unique undertaking, due to the need to include and gather responses from participants for whom using the internet poses a variety of challenges. Working in collaboration with the community organisations and translating the survey into 9 languages allowed us to reach a broad range of participants whose voices would usually not have been included in an online survey. Face Facts iterative approach to survey development, patience and attention to detail, was vital in the process of creating and distributing the PRIME survey.

Laura Whyte, Project Manager, PRIME project


“As a specialist agency with a strong reputation in the kids, youth and family market to uphold, we place great demands and have high expectations of our support services.  Face Facts, as one of our key fieldwork suppliers, have not let us down in offering the highest quality service.  We can rely on them to be responsive, offer really useful advice throughout the whole project process based on a wealth of experience and provide quality results.  Face Facts are a pivotal part of our business and a great team to work with.”

Jo Cliff, MD, Platypus

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