Roots Research Ltd

Company Profile

Click to save as a favourite supplier

Roots Research is the market research recruitment expert the agencies come to first. Whoever you’re seeking out, we use all our tools and services to find high-quality respondents for a range of research methodologies.

Founded in 2008, we have 15+ years of fieldwork experience in lots of sectors, so you can trust that we know our market inside out. Our UK and US services cover all the latest research methodologies – qualitative and quantitative. Thinking of consumer surveys or in-depth healthcare interviews? Need data analysis or research reports? We’re ready to provide everything you require to make your research a success.

What we do

We provide a proactive and comprehensive service. Recruitment, interviews, moderation, analysis… you name it! We’re ready to offer services and support to reduce your workload.

We assist with a wide range of methodologies, but our frequently requested services include:

• Qualitative: Focus group discussions; IDIs (in-home, in-venue and in-office); Teledepths; Ethnographies; Hall tests & CLTs; Car clinics; Online communities; Online surveys; User tests; Assisted shops; Friendship pairs/triads; Tracking studies; Video diaries; Online/WhatsApp groups; Social media shadowing; IHUTs/product tests; Eye tracking; Vehicle test drives; Gogglebox style in-homes; Mystery shopping.
• Quantitative: Online; Surveys;In store; Exit interviews; Hall tests/Taste tests; Product placement/i-HUT’s; Mystery shopping; User testing.

How we do it

Our combination of knowledge and resources allows us to deliver meaningful insights on every research project.

• Our database: Our Take Part in Research panel of 550,000+ participants increases by more than 5,000 each month. We can search this entire database for specific profiles based on demographic parameters and previous question responses. So, whatever your target audience, we're able to reach them quickly.

• Our team: Every project is different. We take the time to fully understand your brief and design all elements of the research to meet your needs. We’re known for thinking laterally and devising innovative ways to tackle research projects. With regular and transparent communication from your dedicated project manager, we make sure standards are maintained and everything runs smoothly, from start to finish.

• Our experience: We’ve spent years working with an array of sectors, including Consumer, B2B, Automotive and Healthcare. Many of our team have specialise in one area. But, with broad experience across Roots, there’s always support on hand for your project, whatever the brief.

• Our tools: We have the tools and know-how to provide real time quantitative insights. Using Qualtrics^XM, we produce sophisticated research and turn it into easy-to-understand real time insights.

• Our credentials: You can be confident working with Roots. With our ISO27001 certification from the British Assessment Bureau covering data security, you know we’re competent, compliant and up to date with all the latest knowledge and skills.

Our specialisms

Our people