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Roots Research Ltd

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Company Profile

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Roots Research is the go-to expert in market research recruitment, trusted by agencies for over 15 years. We specialise in sourcing high-quality respondents for both qualitative and quantitative methodologies across diverse sectors in the UK and US.
 
From consumer surveys to, to hall tests, to in-depth b2b interviews, we provide tailored solutions to fit your needs. With a deep understanding of the market and a commitment to excellence, our expert project team ensure your research delivers actionable insights and success. Let us help you find the perfect participants for your next project.

Our specialisms

Accountancy, Automotive, Drinks (Alcoholic), Education/Training, Energy/Utilities, Entertainment – in home, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Local Government/Local Authority, Media – Streaming services, Mobile (online/media), Nutrition, Online Media, Online Retail, Politics, Property/Construction/Housing, Public Services, Retail, Social Media, Sport/Leisure/Arts, Sustainable Energy, Technology, Telecoms/Mobile/Internet, Toiletries/Beauty Products, Toys/Games
Business-to-Business, Concept Testing, Consumer, Customer Communities, Customer Experience, International, Online Panels, Opinion Polling, Packaging/Design, Product Testing, Social Media, Social Research, Web usability testing
Audience Measurement, Depth Interviews, Diary Studies, Ethnography, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-store/exit Interviews, Online Communities, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Panels, Qualitative, Quantitative, Recruiting, Tabulation & Analysis, Telephone Interviewing, User Experience (UX)
Affluent/High net worth, Asian/Asian British, Black/Black British, Business decision makers, Children & young people, College students, Ethnic minorities, LGBTQIA+, Mixed heritage, Neurodiversity, Older people, Parents of young children, People of colour, People with medical conditions, People with mental health conditions, Single parents, Umemployed, University students, Youth/Teens
Central Europe, Northern/Western Europe, Republic of Ireland, UK, USA, Worldwide

Our people

Senior Contacts

Hannah Barmby (Director of Project Delivery and Client Services)

Andrew Folkes (Company Director)

Louise Kirby (Associate Accounts Director)

Chris Linger (Company Director)

Patrick McCarthy (Head of Research Services)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 7

Non-research: 5

Field managers/supervisors: 8

Spec writers: 1

Telephone interviewers: 9

Total Number of Employees: 21 to 50

Open-quote-mark

Working with Roots is always great in my experience. The team are friendly and always on the ball! - Yasmin Rowan, Sutherland Labs

I have worked with Roots on numerous occasions and have always found the project managers to be friendly, approachable and very detail focussed. Communication is great, particularly in terms of expectation setting in advance if a particular group is proving challenging to reach. I would not hesitate to use them again. Natasha Hewitt, Pragma

Couldn't be happier. Sophia has project managed multiple projects with us this year and has been excellent throughout. But whoever I deal with at Roots, I always find them responsive, knowledgeable and reliable. Keep up the good work! Ian Fannon, Claremont Communications

It was our first time with Roots Research and it was a great experience overall. The project manager communicated updates well and the team met the timescales we needed. Alex Cancia, Eunomia

I love it when a project comes together with the minimum stress; the details are returned to me perfectly formatted (ie I don't have to spend half an hour tidying up a messy spreadsheet!!) I know the participants are going to be good, and everyone at Roots is so lovely ... its a genuine pleasure to work with you.

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