Sago is a leading global research partner that puts the human voice at the center of everything we do. By providing unparalleled access to audiences, comprehensive solutions, and market research expertise, we help clients connect human answers to pressing business questions. Leaning into our nearly 60-year legacy of impact and standing behind our dedicated team of experts, we help clients gain a deeper understanding of what their customers truly want and demand, empowering them to make informed decisions with unwavering confidence. At the heart of Sago is a commitment to improving the human experience in research, relentless innovation, and changing the world through our work. Sago is your trusted partner on the journey to customer-centric excellence.
Our specialisms
Automotive, Drinks (Non-alcoholic), Entertainment – in home, Entertainment – out of home, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Home/Garden/DIY, Insurance, Media (Broadcast), Online Retail, Pharmaceutical, Technology, Telecoms/Mobile/Internet, Tobacco, Toiletries/Beauty Products
Advertising, Behaviour Insights, Brand/Branding, Business-to-Business, Consumer, Customer Communities, Customer Experience, Employee Research, International, New Product Development, Online Panels, Opinion Polling, Packaging/Design, Pricing, Product Testing, Social Research, Web usability testing
Ad hoc, Biometrics, Depth Interviews, Ethnography, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Foreign Languages, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Online Focus Group Hosting, Online Qualitative, Online Surveys, Panels, Qualitative, Recruiting, Telephone Interviewing, User Experience (UX), Viewing Facilities
Asian/Asian British, Black/Black British, Business decision makers, Children & young people, Eastern European, Ethnic minorities, LGBTQIA+, Mixed heritage, Muslim/Arab, Older people, Parents of young children, People of colour, People with medical conditions, People with mental health conditions, People with physical disabilities, Single parents, Umemployed, University students, Youth/Teens
Australasia, Canada, Central Europe, Eastern Europe, France, Northern/Western Europe, Republic of Ireland, South America, UK, USA, Worldwide
Our people
Senior Contacts
Sarah Briscoe (SVP, Global Qual Solutions)
Nathan Pereira (VP, Account Management)
Tom Sandey (Director, Account Management)
Breakdown of Personnel
Admin/Support staff: 2
Executive/Research staff: 5
Non-research: 5
Field managers/supervisors: 3
Telephone interviewers: 3
Telephone managers/supervisors: 1
Total Number of Employees: 11 to 20
- UK went over and above on this one for these clients I could not have asked for a more responsive or committed team with which to work – Sandra W.
- Wonderful research experience as a field manager and for clients – Sandra W.
- I honestly think that your facilities and team are the best in the business: - Blink Research
- Clean, bright, and modern. With friendly helpful staff that excels when it comes to ‘out of the ordinary’ requests. – Ipsos (non-healthcare)
- Responsive and adaptable. Both online and f2f. We love working with you – Kantar UK
- The team was fantastic, provided everything we asked for. Frank and Saba were super helpful – Brand Genetics
- We used your facility for the filming of a commercial and were suitably impressed with the location and especially the can-do attitude of the staffing on the day. Nothing was too much trouble, and we could not have done this without your help. Lovely facility that is adaptable and perfect lighting for filming. We will be back. – Javi Favre Vera (STV)
- Spacious, perfect location in London and cosy which is perfect to our needs. No electrical interference for our equipment which makes our data very reliable. – Pavel (Nielsen)
- I’ve always used the facility around the corner so this is my first time here and I will be coming back here again. Modern, clean and fresh facility in the heart of London – Leonore (Moderator – Norstat/Kantar)