SMS Research

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The Curve
Newburn Riverside
Newcastle upon Tyne
Tyne & Wear
NE15 8NZ
Tel: +44 (0)191 4302680

SMS Research

Company Profile

SMS Research is a full service market research agency, offering qualitative and quantitative research solutions.

We are committed to delivering meaningful and actionable insights on consumer needs, attitudes and behaviours.

Our main areas of expertise lie within Consumer Research, New Product and Concept Development, Field & Data Serivces.

We can offer:

In-house Field Department with national field-force of 800 interviewers
In-house Data Processing Department delivering data to clients' specific requirements
In-house CAPI and CAWI facilities
Researchers with knowledge across various methodologies and sectors
Services of highest quality

Our specialisms

Sectors

Charities/Voluntary, Drinks (Non-alcoholic), Electrical Goods, Entertainment – out of home, Fashion/Clothing, FMCG – General, Food, Pets/Petcare, Public Services, Retail, Tobacco, Toiletries/Beauty Products

Expertise

Concept Testing, Consumer, International, New Product Development, Packaging/Design, Pricing, Product Testing, Social Research, Usage & Attitude

Services

CAPI, Diary Studies, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, Online Research/CAWI, Qualitative, Quantitative, Recruiting

Participant types

Affluent/High net worth, College students, Ethnic minorities, Older people, Parents of young children, Youth/Teens

Research location(s)

UK, Worldwide

Our people

Senior Contacts

Nick Maxwell (Director)

Lesley Wright (Director & Head of Quantitative Research)

Breakdown of Personnel

Admin/Support staff: 3

Executive/Research staff: 22

Data processing: 2

Field interviewers: 800 +

Field managers/supervisors: 12

Total Number of Employees: 21 to 50

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