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The Business Advantage Group Limited

Company Profile

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B2B technology research consultancy in the global IT, manufacturing, automotive, cyber security, AEC sectors.

Known for our deep qualititative insights from phone/web interviews with hard-to-reach decision-makers and users, and our extensive quantitative reach to businesses in languages world-wide.  

Highly actionable recommendations to our clients.

Our specialisms

Education/Training, Energy/Utilities, Engineering, Finance/Investment – Business, Industrial/Chemicals, Mobile (online/media), Online Media, Property/Construction/Housing, Technology, Telecoms/Mobile/Internet
Brand/Branding, Business-to-Business, Competitive Intelligence, Customer Experience, Data Analytics, International, New Product Development, Pricing, Usage & Attitude, Virtual reality/augmented reality
CATI, Depth Interviews, Executive Interviews, Focus Groups/Group Discussion, Foreign Languages, Market reviews and analysis, Online Focus Group Hosting, Online Research/CAWI, Qualitative, Quantitative, Recruiting, Tabulation & Analysis, Telephone Interviewing
Canada, Central America, Central Europe, Eastern Europe, Northern/Western Europe, Scandinavia, South America, UK, USA, Worldwide

Our people

Senior Contacts

Bill Gordon (VP Business Development, US)

Sue Hannay (Director)

Nicola Mansfield (Director, Market and Competitor Analysis)

Chris Turner (Managing Director)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 3

Non-research: 5

Field managers/supervisors: 2

Telephone interviewers: 20

Total Number of Employees: 21 to 50

International Address

Business Advantage Group
1325 Howard Avenue, #216
Burlingame, California
CA 94010
Tel: +1 650 558 8870

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