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Online course
Research can play a powerful role in giving lesser-heard groups a platform to represent themselves. Representative research also has significant benefits for research buyers, enabling commercial and public organisations to better serve minority groups. This on-demand course will enable you to address biases and blind spots, along with offering guidance on research design to achieve valid and effective results.
Online course
Storytelling is now a core skill for professionals working in research and insight. The growing popularity of storytelling highlights a major need, namely, how to find the story in the research data.
Online course
This on-demand course comprehensively explores Generative Artificial Intelligence (GenAI) in the context of Market Research. It's designed to equip learners with a fundamental understanding of AI concepts, delve into the specifics of GenAI, and how to apply these insights to market research and customer experience (CX). The course combines theoretical knowledge with numerous practical demonstrations, offering a well-rounded and hands-on perspective on the potential and challenges of integrating
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