MRS Senior Client Council
ShareThe MRS Senior Council was established to help provide collective coherent senior client leadership to support the MRS in two main areas:
- Creating a contemporary vision and position for the insight and research sector outside the marketing ‘silo’, and positioning it as a major corporate driver of change and growth
- Providing encouragement to ensure the sector is fit for purpose as an employer, demonstrating best practice on inclusion, ethical standards and professionalism.
The Council is chaired by Georgie White, Holland & Barrett.
Georgie is Chief Customer Officer (CCO) at Holland & Barratt. Previously, Georgie was Group Insight Director at BT which she joined in 2018 to establish an Insight Centre of Excellence to ensure that customer data is at the heart of the company strategy and drives decision making.
Prior to BT, Georgie worked at brands such as Centrica, Capital One, Merrill Lynch and HBOS, in roles covering Insight, Data and Commercial within both B2C and B2B environments in the UK and globally.
Georgie loves engaging with people, understanding them and their agendas and challenges, building great relationships to create brilliant solutions that drive value to customers and the business. However, at the heart of it, she simply loves helping people become the best they can be (and want to be!).
Prior to BT, Georgie worked at brands such as Centrica, Capital One, Merrill Lynch and HBOS, in roles covering Insight, Data and Commercial within both B2C and B2B environments in the UK and globally.
Georgie loves engaging with people, understanding them and their agendas and challenges, building great relationships to create brilliant solutions that drive value to customers and the business. However, at the heart of it, she simply loves helping people become the best they can be (and want to be!).
Customer Insights Director at Barclays
No Biography Available
Head of Customer, Brand and Marketing at The Crown Estate
No Biography Available
Managing Director, Global Head of Insights, Data & Analytics, Standard Chartered
No Biography Available
Director of Audiences, ITV
Nick North leads the Audiences team at the BBC, which comprises planners, researchers and analysts in TV, Radio and Digital; central audience measurement specialists, marketing sciences and brand insight teams; and the Audience Services team handling direct interactions between the BBC and its audience.
Nick joined the BBC in September 2014 from GfK where he spent 10 years in the management of its media research and audience measurement businesses, developing new data partnerships and technology acquisitions.
Nick joined the BBC in September 2014 from GfK where he spent 10 years in the management of its media research and audience measurement businesses, developing new data partnerships and technology acquisitions.
Joanne Pearson, Global Customer Insights Director - Jaguar Land Rover
Joanne Pearson joined Jaguar Land Rover in 2015 in the newly created role of Global Customer Insights Director, responsible for bringing the voice of the customer into the company. She is also the Business Lead for Diversity & Inclusion bringing her passion for understanding people to the employee engagement agenda. She joined JLR from a 10 year career at Vodafone where she was Global Head of Customer Insight and was part of the mobile revolution - seeing mobile phones go from low penetration call and occasional texting devices to full internet on your mobile and devices which consumers could no longer live without! Prior to Vodafone Joanne spent 10 years working for Barclaycard in a variety of consumer and business to business marketing roles. She holds a degree in Technology and Management Science and an MBA.
Joanne Pearson joined Jaguar Land Rover in 2015 in the newly created role of Global Customer Insights Director, responsible for bringing the voice of the customer into the company. She is also the Business Lead for Diversity & Inclusion bringing her passion for understanding people to the employee engagement agenda. She joined JLR from a 10 year career at Vodafone where she was Global Head of Customer Insight and was part of the mobile revolution - seeing mobile phones go from low penetration call and occasional texting devices to full internet on your mobile and devices which consumers could no longer live without! Prior to Vodafone Joanne spent 10 years working for Barclaycard in a variety of consumer and business to business marketing roles. She holds a degree in Technology and Management Science and an MBA.
No Biography Available
Head of Insight, Virgin Media O2
Claire joined O2 in 2018 after nearly a decade at Sky, and Royal Mail Group before that. Having started her career in marketing, Claire identified a passion for insight and has spent her career ensuring insight is at the heart of decision making, driving commercial success throughout these large businesses.
Claire joined O2 in 2018 after nearly a decade at Sky, and Royal Mail Group before that. Having started her career in marketing, Claire identified a passion for insight and has spent her career ensuring insight is at the heart of decision making, driving commercial success throughout these large businesses.
No Biography Available
No Biography Available
Chief Insights & Analytics Officer - Reckitt
Elaine re-joined Reckitt as Chief Insights & Analytics Officer in November 2019, to lead both the consumer insights and data analytics teams. Passionate about people and consumers, she is leading RB’s efforts to always Put Consumers First, via expansive consumer-centric thinking and ‘humanising data’ through the digitalisation of insights. She is a firm believer in the power of connecting all sources of data and insights about consumers and categories, with analytics playing a key role in building data-driven decisions in-market close to consumers. A key part of her role is to accelerate the digital and data transformation of the group, building insights & analytics as key enablers of digital marketing & eCommerce. This is Elaine’s second stint at RB, the first being in 2001 when she spent 6+ years in a variety of roles spanning the Global Category in UK, and Geographies. Prior to re-joining RB, Elaine was Chief Strategy & Insights Officer at Danone for 3 years, where she led a company-wide charge towards a more agile & digital approach to insights. Elaine also spent 9 years at Kraft/Mondelez, as Regional Consumer Insights & Strategy Director for Asia Pacific, and Global CIS Director for the Biscuits category. Prior to RB, Elaine started her career at market research agencies including Kantar and Ipsos. Elaine has a PhD in Marketing from Monash University in Australia, she is originally from Singapore, and has lived in Paris and London.
Elaine re-joined Reckitt as Chief Insights & Analytics Officer in November 2019, to lead both the consumer insights and data analytics teams. Passionate about people and consumers, she is leading RB’s efforts to always Put Consumers First, via expansive consumer-centric thinking and ‘humanising data’ through the digitalisation of insights. She is a firm believer in the power of connecting all sources of data and insights about consumers and categories, with analytics playing a key role in building data-driven decisions in-market close to consumers. A key part of her role is to accelerate the digital and data transformation of the group, building insights & analytics as key enablers of digital marketing & eCommerce. This is Elaine’s second stint at RB, the first being in 2001 when she spent 6+ years in a variety of roles spanning the Global Category in UK, and Geographies. Prior to re-joining RB, Elaine was Chief Strategy & Insights Officer at Danone for 3 years, where she led a company-wide charge towards a more agile & digital approach to insights. Elaine also spent 9 years at Kraft/Mondelez, as Regional Consumer Insights & Strategy Director for Asia Pacific, and Global CIS Director for the Biscuits category. Prior to RB, Elaine started her career at market research agencies including Kantar and Ipsos. Elaine has a PhD in Marketing from Monash University in Australia, she is originally from Singapore, and has lived in Paris and London.
Previously, Zoe was Vice President of Consumer & Business Insights and Analytics at GSK, where she is focused on ensuring that the global function was set up to deliver competitive advantage in consumer and business understanding. Prior to that she spent over 20 years at Procter & Gamble in regional and global insight and analytic roles in R&D, Marketing and Sales. She is known to be a passionate champion of the industry and its members.
No Biography Available
Director of User Research and Insights, Deliveroo
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©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk