MRS B2B Network Committee
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Group lead with overall responsibility for strategic direction and MRS B2B Network initiatives
Email: stephen@purplemr.co.uk
Stephen is Managing Director of specialist data collection company, Prevision Research and joint Managing Director of research and insight consultancy, Purple Market Research Ltd. He has always had a passion for B2B research and believes strongly that there are certain skills required for this type of research, which set it apart from other types of research. He is also very keen to ensure that these skills are passed down to younger generations and those with less experience in reaching B2B and trade audiences.
Stephen began his research career at Research International, where he initially became involved in B2B research. He then joined Shell UK as Head of Insight, before setting up Purple Market Research with B2B specialist, Trevor Wilkinson. In 2019, he was involved in the purchase of B2B data collection company, Prevision Research and now leads this business.
He is a former Chair of the Independent Consultants Group (ICG) and was an MRS main board member for 7 years. He also spent a number of years as a judge on the MRS awards panel. In 2021 he became a Fellow of the MRS in recognition of his contribution to and involvement in the research industry.
Email: stephen@purplemr.co.uk
Stephen is Managing Director of specialist data collection company, Prevision Research and joint Managing Director of research and insight consultancy, Purple Market Research Ltd. He has always had a passion for B2B research and believes strongly that there are certain skills required for this type of research, which set it apart from other types of research. He is also very keen to ensure that these skills are passed down to younger generations and those with less experience in reaching B2B and trade audiences.
Stephen began his research career at Research International, where he initially became involved in B2B research. He then joined Shell UK as Head of Insight, before setting up Purple Market Research with B2B specialist, Trevor Wilkinson. In 2019, he was involved in the purchase of B2B data collection company, Prevision Research and now leads this business.
He is a former Chair of the Independent Consultants Group (ICG) and was an MRS main board member for 7 years. He also spent a number of years as a judge on the MRS awards panel. In 2021 he became a Fellow of the MRS in recognition of his contribution to and involvement in the research industry.
Responsible for liaising with the MRS on the B2B conference, sponsorship and promoting this new group across the MRS
Email: santoshmakhani@outlook.com
With over two decades of agency-side experience, Santosh is a seasoned insight professional known for his steely logic, big-picture thinking, and a track record of delivering high-quality, actionable research in both B2B and B2C domains. His expertise has guided organisations within financial services, technology, quasi-governmental bodies, travel, and tourism sectors. Santosh has a particular interest in the financial services sector due to its critical impact on both consumers and businesses.
B2B research holds a special place in Santosh’s heart, forming a substantial part of his early career. He has led accounts for business and corporate financial services clients, leveraging insights from large, complex customer experience tracking projects to drive business growth. He has also delivered strategic ad hoc studies involving diverse audiences, from farming/agriculture businesses to motor trade dealers, small to large business users of asset & invoice financing products, and businesses severely affected by the 2008 financial and 2019 COVID crises.
With his dedication to B2B research, his commitment to excellence, and his experience in harnessing insights to advance client objectives, Santosh is keen to play his part in steering B2B research towards new horizons.
Email: santoshmakhani@outlook.com
With over two decades of agency-side experience, Santosh is a seasoned insight professional known for his steely logic, big-picture thinking, and a track record of delivering high-quality, actionable research in both B2B and B2C domains. His expertise has guided organisations within financial services, technology, quasi-governmental bodies, travel, and tourism sectors. Santosh has a particular interest in the financial services sector due to its critical impact on both consumers and businesses.
B2B research holds a special place in Santosh’s heart, forming a substantial part of his early career. He has led accounts for business and corporate financial services clients, leveraging insights from large, complex customer experience tracking projects to drive business growth. He has also delivered strategic ad hoc studies involving diverse audiences, from farming/agriculture businesses to motor trade dealers, small to large business users of asset & invoice financing products, and businesses severely affected by the 2008 financial and 2019 COVID crises.
With his dedication to B2B research, his commitment to excellence, and his experience in harnessing insights to advance client objectives, Santosh is keen to play his part in steering B2B research towards new horizons.
Responsible for designing, organising and delivering events
Email: amy@beamfw.co.uk
Amy is Company Director of BEAM Fieldwork, a highly celebrated fieldwork agency delivering qualitative and quantitative research project management in the UK and across the globe.
With 25 years’ experience in the market research industry, including her active involvement and prominent roles in the BIG Committee, and the ICG, establishing and growing BEAM Fieldwork over the past 7 years also led Amy to launch research recruitment brand, Give Opinions in 2020.
As a lifelong lover of shopping, Amy is passionate about consumer research. She leads her team of resourceful and supportive ‘BEAMIES’ to bring together the people, the places, the team, and the tools to deliver trusted and effective projects to brands and agencies around the world.
Email: amy@beamfw.co.uk
Amy is Company Director of BEAM Fieldwork, a highly celebrated fieldwork agency delivering qualitative and quantitative research project management in the UK and across the globe.
With 25 years’ experience in the market research industry, including her active involvement and prominent roles in the BIG Committee, and the ICG, establishing and growing BEAM Fieldwork over the past 7 years also led Amy to launch research recruitment brand, Give Opinions in 2020.
As a lifelong lover of shopping, Amy is passionate about consumer research. She leads her team of resourceful and supportive ‘BEAMIES’ to bring together the people, the places, the team, and the tools to deliver trusted and effective projects to brands and agencies around the world.
Responsible for developing and delivering a suite of new B2B training courses
Email: liz@sharpresearch.net
Liz has worked in the industry for almost 40 years and has run her own micro-agency, Sharp Research Ltd, for the last 14 years, after holding senior positions at companies such as GfK NOP, Research International, BPRI and Research Solutions Ltd (which became Breaking Blue Research, and is now part of 2CV Research).
She focuses on international B2B and technology research adding a growing corpus of work in financial services more recently.
Clients have many research problems and challenges running all the way through the product and services lifecycle, from identifying new opportunities, product and service testing, communications development and tracking through to understanding customer experiences. She has been able to deploy the ever-expanding quantitative and qualitative toolsets available to those involved in research and insight to help clients explore their various existing and potential markets, and working with them to identify solutions as well as successes.
She is also involved in supporting students for the MRS Advanced Certificate and Diploma as an Academy Associate at The Research Academy, sharing her own skills and understanding of our industry with the new generation of researchers and insight professionals.
Email: liz@sharpresearch.net
Liz has worked in the industry for almost 40 years and has run her own micro-agency, Sharp Research Ltd, for the last 14 years, after holding senior positions at companies such as GfK NOP, Research International, BPRI and Research Solutions Ltd (which became Breaking Blue Research, and is now part of 2CV Research).
She focuses on international B2B and technology research adding a growing corpus of work in financial services more recently.
Clients have many research problems and challenges running all the way through the product and services lifecycle, from identifying new opportunities, product and service testing, communications development and tracking through to understanding customer experiences. She has been able to deploy the ever-expanding quantitative and qualitative toolsets available to those involved in research and insight to help clients explore their various existing and potential markets, and working with them to identify solutions as well as successes.
She is also involved in supporting students for the MRS Advanced Certificate and Diploma as an Academy Associate at The Research Academy, sharing her own skills and understanding of our industry with the new generation of researchers and insight professionals.
Responsible for liaising with the MRS on the annual B2B award and promoting this new group across the MRS
Email: jordanwood@opinium.com
Jordan is an Associate Director and Partner at Opinium, an award-winning insight agency with offices across London, New York, Amsterdam and Cape Town. He has been in the industry for 13 years, starting off his career at Dynata and spending the last 10 years at Opinium.
Jordan specialises in research for brand & communications, working in both B2C and B2B to help his clients understand their audiences and make evidence-based decisions. Media and campaign measurement is where his passion lies, most notably developing research methodologies to allow clients to measure the impact of innovations in OOH and influencer marketing.
Outside of work, Jordan is kept busy by his two young daughters and likes to spend some quality time on the golf course, when they allow him to!
Email: jordanwood@opinium.com
Jordan is an Associate Director and Partner at Opinium, an award-winning insight agency with offices across London, New York, Amsterdam and Cape Town. He has been in the industry for 13 years, starting off his career at Dynata and spending the last 10 years at Opinium.
Jordan specialises in research for brand & communications, working in both B2C and B2B to help his clients understand their audiences and make evidence-based decisions. Media and campaign measurement is where his passion lies, most notably developing research methodologies to allow clients to measure the impact of innovations in OOH and influencer marketing.
Outside of work, Jordan is kept busy by his two young daughters and likes to spend some quality time on the golf course, when they allow him to!
Responsible for developing and delivering a suite of new B2B training courses
Email: trevor@purplemr.co.uk
Trevor Wilkinson has made a significant contribution to the Business Intelligence Group (BIG) as a member, Treasurer and Chair of the BIG Committee. He has developed a wide range of research workshops, forums and training courses, particularly on B2B and desk research, for both MRS and BIG, and been a long-term advocate and supporter of B2B research.
On receiving his Fellowship, Trevor says: “I am very honoured to be awarded a Fellowship of MRS. Throughout my career (and we’re talking about well over thirty years now), MRS has been the backbone of the sector. Many of my fondest career memories involve MRS events, including many Awards Dinners, conferences or training sessions. I look forward to many more years serving MRS and the sector.”
Email: trevor@purplemr.co.uk
Trevor Wilkinson has made a significant contribution to the Business Intelligence Group (BIG) as a member, Treasurer and Chair of the BIG Committee. He has developed a wide range of research workshops, forums and training courses, particularly on B2B and desk research, for both MRS and BIG, and been a long-term advocate and supporter of B2B research.
On receiving his Fellowship, Trevor says: “I am very honoured to be awarded a Fellowship of MRS. Throughout my career (and we’re talking about well over thirty years now), MRS has been the backbone of the sector. Many of my fondest career memories involve MRS events, including many Awards Dinners, conferences or training sessions. I look forward to many more years serving MRS and the sector.”
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©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk