MRS Leaders Forum - Customer Development

08.30 09.00

Registration & coffee

09.00-09.10

Introduction from the Chair

 James Endesby, CEO, Opinium

9.10-9.40

Expanding opportunities with existing clients

• Cultivating long term strategic partnerships with existing client
• Identifying the most effective client engagement activities from key accounts
• Empowering researchers to become more impactful client development managers

Paul Griffiths, Founder, Client Advocates

9.40-10.10

Building and communicating your agency brand

• Translating your vision and values into a brand message
• Building your personal brand: how can CEO activism shape brand messaging and culture
• Building your brand within client organisations
• How to do B2B social media better

Lucy Davison, Founder & CEO, Keen As Mustard

10.10-10.40

Tackling core customer challenges within the Insight sector in an era dominated by AI disruption

• Holding and boosting the perceived value of MR with clients & bucking client pressures to offer more for less
• Re-assessing the agency / client dynamic
• Exploring new and different ways of working

Led by:

John Robson, Consultant & Advisor (former Co-owner, Sparkler)

Gemma Proctor, Associate Partner, Human Insight, PA Consulting

Dr Sarah Jenkins, Founder & Managing Director, Magenta

Richard Owen, Co-founder, QualifyAI

10.40-11.10

Break

11.10-12.10 session 3

Peer advisory round table discussion

• Come to the forum with a customer development challenge you’d like help solving. Working in small groups, delegates will select two challenges to tackle. Share ideas, hear alternative approaches and find out what’s worked for others.

12.10-12.20

Wrap-up

12.30

Lunch