Question Writing Essentials

All research professionals write questionnaires but what makes a questionnaire really work?

All research professionals write questionnaires but what makes a questionnaire really work?

Question Writing Essentials covers the key fundamentals of questions then dives deeper into the challenges faced by those involved in designing and reviewing questionnaires. It equips you with a better understanding of how the way the question has been asked might really be affecting the answers.

This course takes you on a deep dive into the practical considerations as well as the psychology of questionnaire design. It covers how ‘respondents’ in surveys are often not especially motivated to think hard. With today’s cognitive load higher than ever, every word matters when writing questions.

Question Writing Essentials will enable you to:

• Understand of the key fundamentals
• Ensure key steps aren’t missed in the process of effective questionnaire design
• Understand the impact of length of interview on respondents - weigh up options for keeping the length manageable
• Identify sources of bias – understand what can be done to reduce this
• Create questions that help respondents to think harder
• Assess what makes an appropriate rating scale – looking ahead to the interpretation
• Consider how to create more ‘engaging’ questionnaires