Call for contributions:
B2B Research 2025

We are delighted to announce that our B2B Research Conference 2025, dedicated to exploring the latest trends, methodologies and innovations shaping B2B research, will take place on 24 September. If you have exciting insights to share or ground-breaking B2B research to showcase, we invite you to contribute to the conversation.

Key Topics of Interest 

1. Methodology innovation in B2B market research 

• How AI, automation and advanced analytics are transforming B2B research 

• Leveraging real-time data sources (social listening, behavioural analytics) for deeper insights 

• Applications of generative AI and synthetic data to meet B2B research objectives 

• Novel applications of B2C research techniques to tackle B2B challenges 
• Use of immersive research techniques 

2. New approaches to understanding evolving B2B buyer requirements

• Understanding the impact of digital channels on B2B purchasing behaviour 

• Exploring nuances in business decision-making: from rational to emotional drivers 

• Examining B2B brand experiences for gen Z decision makers 

• A growing focus on customer experience: supporting complex and evolving buyer journeys  
• Exploring the impact of AI on business decision-making  

3. Tackling B2B research quality challenges

• Demonstrating the value of market research to business buyers 

• Strategies to combat fraud and maintaining sample quality in B2B research 

• Fresh approaches to researching niche or hard-to-reach audiences (e.g., expert panels, LinkedIn). 
• Agility in B2B research: balancing speed vs. depth in rapid research for optimal outcomes 

4. Supercharging B2B research outputs 

• Creative approaches to B2B storytelling and story embedding  
• Strategies for enhanced B2B insight democratisation and socialisation 

If you’d like to contribute to our 2025 event please send in a submission for a: 

• CASE STUDY (30mins) - Share your B2B research journey from brief to outcomes, highlighting key learnings and impact. 
• NO SLIDES PANEL SESSIONS (30mins) - Convene and lead a dynamic discussion on innovative approaches to B2B insight generation  
• IN CONVERSATION WITH… (30mins) - Host a one-to-one interview style session which brings together agency and client to discuss a new project, a recent research challenge or a new approach that is being implemented.   

A quick note on our selection criteria: 

With just 10 sessions available we give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.  

MRS is committed to equal gender representation on the conference platform. MRS also strives to achieve a minimum target of 15% of speakers from ethnically diverse backgrounds. 

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Friday 25th April to conference@mrs.org.uk.  

With special thanks to:

FlexMR

FlexMR is the insights empowerment company. Our mission is to help research, product, and marketing teams to act decisively, stay close to customers and embed agile insight at the heart of every decision. We do this by building st...

FlexMR is the insights empowerment company. Our mission is to help research, product, and marketing teams to act decisively, stay close to customers and embed agile insight at the heart of every decision. We do this by building strategic partnerships based on cutting-edge research technology and award-winning service that create a culture of customer salience. Built from the ground up to meet the needs of modern research professionals, our award-winning InsightHub platform can host surveys, long-term communities, dedicated panels and short-term projects all within the same easy-to-use space. It comes equipped with a scalable database, intuitive analysis tools, qualitative capabilities, integrated video capture and much more. Join our growing family to discover how leading brands are transforming customer-centric decision-making into a sustainable competitive advantage. Find out more at www.flexmr.net.

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