Call for contributions: Behavioural Science Summit 2025

The integration of behavioural science with market research is leading to more nuanced and effective strategies for understanding and influencing consumer behaviour. To highlight innovative applications and showcase how behavioural insights are transforming business and policy decision making, we invite researchers, experts, and thought leaders to present their latest work at the Behavioural Science Summit 2025.

We are seeking contributions that explore diverse applications of behavioural science, including but not limited to:

Real world applications of behavioural science in market research

• Brand, comms, and advertising research
• Behavioural insights applied to CX and UX
• The role of behavioural science in innovation
• Public policy and large-scale behaviour change initiatives
• Behaviourally informed design: product, environment & service

Innovation in integrating behavioural science with research & data methodologies

• AI and behavioural science: applications, ethics and challenges
• Developing behaviourally enhanced segmentations and personas
• Integrating behavioural science with insight methodologies including semiotics, cultural insights, social listening, consumer journey mapping, neuroscience, ethnography
• Applying behavioural economics to forecasts and predictive modelling: decision-making, biases, and heuristics in consumer behaviour

Behavioural interventions in practice

• Innovative applications of nudging in marketing, retail, and digital
• Combining systems thinking and behavioural science in real-world ecosystems
• Novel field experiments and randomised controlled trials in commercial or policy environments
• Measuring, evaluating and demonstrating impact of behavioural interventions

We have just 10 sessions to fill at this hugely popular event. Please let us know if you’d like to be considered for a:

• CASE STUDY (30mins) – Share your latest research on understanding, measuring and influencing behaviour. Tell us about your research journey, what’s unique about your project and the impact your insights are making.
• NO SLIDES PANEL SESSIONS (30mins) - Convene and lead a panel discussion on the future of behavioural science with a focus on the latest innovations and technology in behavioural research methods.
• IN CONVERSATION WITH… (30mins) – An interview style session for practitioners to share their experiences and lessons learnt of using a behavioural science approach to tackle a research problem and / or embedding behavioural science across organisations.

A quick note on our selection criteria:

With just 10 sessions available we give priority to client-side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

MRS is dedicated to ensuring equal gender representation across the conference platform and actively works toward a goal of having at least 15% of speakers from ethnically diverse backgrounds.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by Friday 16^th May to conference@mrs.org.uk.

With special thanks to:

Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers. We combine the most meaningful attitudinal and behavioural data with deep expertise and technology platforms to track how people think and act. We help clients develop the marketing strategies that shape their future and deliver sustainable growth.

Vision One

Vision One is an award-winning strategic insight agency established in 1999. We specialise in helping brands grow and understand their customers through research and insight. Our qualitative and quantitative expertise has helped o...

Vision One is an award-winning strategic insight agency established in 1999. We specialise in helping brands grow and understand their customers through research and insight. Our qualitative and quantitative expertise has helped over 700 UK and international organisations discover new insights, launch new products, build stronger brands, and track marketing performance. Rated 9.4 out of 10 by UK research buyers, our research expertise is backed up by a proven track record and a team that will support you every step of the way and hold the prestigious ISO 20252 internationally recognised accreditation. This summer, Tony Lewis (MMRS, FCIM) and CEO, launches a new book ‘Brand Momentum - #1 Growth Metric for Every Boardroom’ which draws upon decades of experience, case studies, and the laws of physics to unravel the secrets of brand momentum. This accessible yet evidence-based book introduces the Brand Velocity Score (BVS), a single metric that reveals whether a brand is thriving or merely surviving. BVS not only reflects current brand perception but also predicts future trajectory.

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