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The MRS Leaders Forum is a unique network for insight agency business leaders (CEOs and MDs) to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.

This intimate and exclusive network provides a focussed space for senior leaders to extend their understanding and skills whilst being frank about their current challenges. It’s the perfect forum to explore new sector-specific ideas, and connect with like-minded entrepreneurs and leaders.

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Why join?

  • Accelerate your personal leadership development
  • Gain access to B2B experts who can help solve specific growth, strategic, and operational challenges
  • Absorb inspiring ideas from agency leaders who have cracked some of the tough problems
  • Exchange views and problem-solve key business challenges with insight leaders tackling similar issues
  • Connect with a peer-to-peer mentoring network which will last beyond the year long programme


What makes the MRS Leaders Forum different to other leadership programmes?

Not only will you connect and collaborate with other leaders, you’ll also be able to discuss the very specific challenges and business dynamics of the insight sector. We know that it’s harder than ever to retain client value; we know that disrupters in the broader insight ecosystem are making winning new business challenging; we know that recruitment and retention has never been tougher; we know that business leaders are facing a hurricane of new strategic decisions. That’s why we’ve designed a programme of events that will support leaders to power through these challenges and continue to grow through changing times.

08.30 09.00
Registration & coffee
 
09.00-09.10
Introduction from the Chair
 
9.10-9.40
Client development strategies: winning more work from existing clients
  • Cultivating long term strategic partnerships with existing client
  • Identifying the most effective client engagement activities from key accounts
  • Empowering researchers to become more impactful client development managers
9.40-10.10
Building and communicating your agency brand
  • Translating your vision and values into a brand message
  • Building your personal brand: how can CEO activism shape brand messaging and culture
  • Building your brand within client organisations
  • How to do B2B social media better
10.10-10.40
Round table: Addressing key customer challenges across the Insight sector
  • Holding and boosting the perceived value of MR with clients & bucking client pressures to offer more for less
  • Balancing the agency / client dynamic
10.40-11.10
Break
11.10-12.10 session 3
Peer advisory round table discussion
  • Come to the forum with a customer development challenge you’d like help solving. Working in small groups, delegates will select two challenges to tackle. Share ideas, hear alternative approaches and find out what’s worked for others.
 
12.10-12.20
Wrap-up
12.30
Lunch

Additional Information

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