Brand Psychology

Why we trust some brands more than others.

Brand Psychology

By Jonathan Gabay

This compelling webinar combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some brands won’t survive a crisis.

Reputation management authority Jonathan Gabay takes you on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them.

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and – most importantly – disposable income.

Brand Psychology gives examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays’ branded bikes and the London 2012 Olympics, Miley Cyrus and the NHS’s big data to reveal how to build a meaningful brand that resonates with the public.

Please note, bookings will close one hour before the start time of the webinar.

Jonathan Gabay is a creative strategist, educator and writer. His career spans three decades, during which time he has held several major advertising and marketing roles, including that of Group Creative Head at Saatchi and Saatchi Direct. He has worked with some of the most respected names in the world of creative advertising, marketing, PR, the media and education. Jonathan’s books are featured throughout academia and his business insights are regularly sought by news media including CNN, ABC, BBC and Bloomberg.

 If you have any questions about bookings, please email membership@mrs.org.uk