Exclusion busting: How disability inclusion can enhance your market research capability, work quality and impact.

Christine Hemphill

Christine is a disability and age-inclusive inclusive researcher, designer, and innovator.  She founded and leads Open Inclusion, based in the UK and operating globally. Open is a global leader in market, social, design and innovation research that includes disabled and older participants. We help our clients better understand the impacts of functional human diversity to inform better decisions and empower better solutions. We work with governments, academia, large commercial organisations, NGOs, accelerators and entrepreneurial start-ups to help them understand their target markets / audiences more broadly and completely to identify, design and deliver more valuable outcomes. 

Josef Baines

The first part of my career was spent focusing on disability sport development in London, advising various National Governing Bodies of sport, local authorities, delivery partners, and charities to enhance the inclusiveness of their projects to disabled people. Also, I project-managed high-profile projects such as 'Inclusive United' on behalf of The FA and Sport England, and a Sport England-funded 'Motivate East' project on behalf of the London Legacy Development Corporation to increase disabled people's activity levels.

Around four years' ago, I decided to switch my career to focus on what I have always wanted to do - applied / strategic research. I now work for London Sport as their Senior Insight Officer bringing together valuable strategic insights to make a tangible difference to organisations and individuals living in London, and conduct key research projects that aim to change the London population's physical activity behaviours.

Tom Richer

Tom is a Strategic Insight Executive with a varied background in ad agencies (adam&eveDDB), inclusive consultancies (Twenty-First Century Brand), and research agencies (The Mix Global). He joined d.fferentology in August 2022 focusing on his career as a qualitative researcher. His work both as a researcher and founder of the neurodiverse initiative The Bridge Between has given him a purpose to be a better researcher for himself and the neurodiverse community.

Kathryn Hall

Kathryn is the Founding Director of True Insights. Kathryn has made a significant and award-winning contribution to research across multiple sectors for over 20 years. She is best known for her work helping charities and other organisations including broadcasters reach, connect, engage, and create a sense of belonging for Seldom Heard Audiences.

Kathryn has published on the representation and portrayal of marginalised groups including those with disabilities on TV. She has presented a disruptive innovation (creative thinking) seminar at an Institute of Fundraising Conference and a published paper related to charities at an MRS Annual Conference.

Kathryn has an early-stage certification in counselling and is recognised for her ability to design and execute research with Seldom-Heard Audiences. Kathryn is a Certified Member of the Market Research Society and an MRS Mentor.