Why trust is low in research and what it means for you - GRBN Trust Survey 2018

The GRBN 2018 Trust Survey is a survey conducted across eight countries. In this special Professional Webinar, experts from GRBN show you the degree of trust individuals place in market research companies.

Out of the 11 different types of organisations surveyed, the findings showed that market research companies ranked 6th overall. Not bad, but not good.

People have a similar level of trust in internet search engine (e.g. Google / Bing) providing companies and mobile phone operators. Whilst market research companies are more trusted than government, media companies and social media companies, GRBN don’t see this as much of a consolation prize.
This webinar will show you the degree to which the general public trusts, or does not trust, market research companies in comparison to other types of organisations. As the webinar title suggests, the results are nothing to shout home about, but are definitely a call-to-action.

Together with two panel industry experts – Johnny Caldwell from Netquest and Marc Leimann from Norstat, they will discuss the implications that the low level of trust has for participants, data collectors, agencies and end clients alike.

They will wrap up the webinar by sharing information on the initiatives they are undertaking to (re)build public trust in what they do, and by pinpointing some of the things you can do to play your part in co-creating a bright future for the market research sector, one which is built on trust.

About GRBN

The Global Research Business Network connects over 45 research associations and over 3500 research businesses on six continents. More than US$24.9 billion in annual research revenues (turnover) are represented by these businesses. Their mission is to promote and advance the business of research by developing and supporting strong autonomous national research associations.