The transformative impact of AI in our industry

The MRS B2B Network is thrilled to announce its second webinar of 2025, focusing on the transformative impact of AI in our industry.

As procurement departments and internal stakeholders increasingly demand AI adoption, it’s not just because of its "shiny new" appeal – it could also be because of its real, measurable advantages in terms of speed and cost efficiency. To delve deeper into this exciting topic, we are thrilled to feature seven talented young researchers, eager to take the spotlight and share their insights

Speakers:

• Sherry Nugent – Research Manager, Ipsos
• Matthew Howlett – Senior Research Executive, Opinium
• Tia Foreman – Senior Research Executive, Ipsos
• Joe Dalzell – Senior Research Executive, Sapio Research
• Dr Ffion Brown – Project Manager, BEAM Fieldwork
• Virginia Stecchini – Senior Analyst, Opinium
• Cher-Maine Lee – Research Executive, 2CV

Topic: The Impact of AI on Both Qualitative and Quantitative B2B Research

Format: This webinar will be presented in a PechaKucha format, a fast-paced, concise presentation style where each speaker will present 20 slides, each for 20 seconds, resulting in a total presentation time of 6 minutes and 40 seconds. The aim of PechaKucha is to deliver engaging, visually rich, and impactful insights in a focused and succinct manner. The quick pace challenges presenters to be clear, direct, and on-point with their key messages.

We look forward to a dynamic discussion and invaluable insights into how AI is shaping the future of B2B research.

With special thanks to:

MRS B2B Network

The MRS B2B Network is a new MRS special interest group, dedicated to supporting best practice in B2B research and encouraging networking. The group is open to both specialist B2B researchers and non-specialists. In particular, we welcome practitioners who have recently joined the industry, operational personnel and other groups involved in collecting and using B2B research data. The range of support services offered by the network includes a dedicated website/knowledge hub, training and education, awards, meeting others with a common interest and commercial opportunities.