Advanced Client Relationship Management

Build the commercial skills to manage and retain clients

Overview
In the ever-competitive world of research and insight, a key advantage lies in our ability to build strong relationships with clients and stakeholders – relationships that extend beyond project-based work to become integrated within and add value to a client’s business.

Building strong relationships isn’t about taking a client to dinner every couple of months – it’s about developing a deep commercial awareness and understanding of the challenges and opportunities clients face, as well as learning the skills to both manage and grow relationships more effectively.

Learning outcomes:


• Develop a relationship management approach to build more business from clients

• Maximise the effectiveness of contact initiatives, telephone calls and meetings

• Capitalise on business opportunities with clients and contacts

• Secure an ongoing pipeline of business with existing, occasional and lapsed clients


Who will benefit
Senior supply-side researchers, managers and directors whose role is to develop and/or retain existing clients.

Testimonials

"Good fit for purpose!"

David Chikashua - dataSpring Inc. September 2022

"A good overview of how to develop personal relationships with clients in an authentic way"

Dawn - Accent, October 2021

"Comprehensive training course, packed with relevant, ready to use tools and insights."

Amina Khan - M&C Saatchi World Services, October 2021