Essentials of Quantitative Research

Data collection, sampling, analysis, presentation.

This course enables you to:

• Develop a full understanding of all aspects of the quantitative research process.

Learning outcomes

By the end of the course, delegates should have developed their understanding of:

• Quantitative research and when to use it
• A range of data collection methods
• The fundamentals of sampling
• Best practice in questionnaire design
• Basic analysis techniques
• Special quantitative techniques, e.g. rating, ranking, mean scores
• The fundamentals of statistical reliability and significance tests
• How to explore data and investigate hypotheses
• How to draw conclusions and make recommendations
• How to present and report findings

This course will include the opportunity to work through a case study from brief to presentation.

Who will benefit?

This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).

Trainers Biographies

Laura Korhonen

Laura has plentiful experience of designing, managing and delivering both quantitative and qualitative research projects. She started her career at Research International working on both national and international FMCG projects before moving on to NHS Choices, the ‘front door’ to the NHS and the country’s biggest health website, where she delivered a wide range of projects as part of the Customer Insight Team. Most recently Laura managed patient and public engagement and social research projects at Dr Foster Intelligence, a public/private partnership that aims to improve the quality and efficiency of healthcare and social care through better use of information. She is currently a freelance researcher.

Banos Alexandrou

Banos has over 17 years experience of designing and delivering market and social policy research across the public and private sectors. He started his career undertaking criminological research at the home office after completing a Masters in Research Methods and Statistics. From here he moved into the commercial sector and has worked for a number of niche research agencies as well as for Research International UK delivering quantitative and qualitative research for major players in the financial, automotive, utility, government, independent and ICT sectors. He has an abiding interest in the development of research skills both in and out of the workplace and currently operates as a freelance consultant.

Testimonials

"Informative, educational, occasionally brain-stretching, and very worthwhile!"

Jez Simms - Communicorp UK, February 2023

"Extremely useful, well organised and gives learnings that can be applied practically."

Katrina Rayment - Critical Research, February 2022

"I enjoyed the course and learnt a lot from it, thank you."

Louise - Levercliff, May 2021

"Simple, effective and super useful for market researchers!"

Hayley Carroll - Barclays, October 2020

"Informative, interactive and fun."

Guy Radford - Vitreous World, June 2020

"Hard concepts made simple and clear for a layman to easily grasp."

Winnie Nyato - Girl Effect Tanzania, June 2020