Measuring and Demonstrating your value to the business

Training day structure:  

• Understanding the benefits of measuring and demonstrating the business impact of insights
• Overcoming the barriers and objections to measuring and demonstrating the business impact of insights
• Measuring Insights’ Business Impact
• Understanding the GRBN Building Business Impact framework and how to apply it
• Demonstrating Insights’ Business Impact
• Learning how to craft a compelling business impact story

Learning outcomes:

• Attendees will…
• Gain an understanding that Insights business impact can and should be measured
• Learn how the GRBN Business Impact Framework can help them effectively measure their impact and demonstrate that impact in a compelling manner
• Become more confident at demonstrating their value quantitatively and qualitatively

Aimed at:          

• Client-side insights professionals

Method:            

• Group training

Duration:          

• 4 hours

Pre-work:

• Self-evaluation of their work over the last 12 months from a business impact perspective

Post-work:

• Re-evaluation of their work over the last 12 months from a business impact perspective and creation of a “value to the business” statement

Delivery:            

• Online