MRS Summer School

Young researchers – join our masterclass to broaden your research skills and develop keener business awareness

MRS Summer School is a three-day intensive masterclass aimed at researchers with two years’ experience or more. The programme enables delegates to develop advanced research skills, plus a keener commercial awareness. Combining expert trainers and MRS’ expertise in providing quality training, this is a stimulating mix of activities:

Day 1

9:00 – 9:15 Welcome and Introductions, Ruth Clarke

 9:15 – 11:00 The End Game: The client story & getting research actioned, Mike Taylor, Vodafone

11:30 – 13:15 Segmentation & Database Analytics, Jonathan Fletcher, Illuminas

14:00 – 14:45 Data Visualisation, Jonathan Fletcher, Illuminas

15:00 - 16:30 Online Communities, Esin Balcisoy

Day 2

8:55 – 9:00 Welcome back with Ruth Clarke

9:00 – 11:00 Applying Statistics to Market Research, Karsten Shaw

 11:30 - 13:00 Brand research & Masterclass in Behavioural Economics, Alexa Arrowsmith, Monkey See

14:00 – 16:30 Qualitative Design & Analysis, Ruth Clarke

Day 3

9:00 – 10:15 Welcome back & Communicating the Message, Daniel Wain, Founder, Daniel Wain Consulting

10:45 – 12:45 Innovation, Helen Wing, Senior Director, Ipsos Innoquest

13:30 – 14:45 A Strategic Framework for Business Issues, Caroline Florence, Insight Narrator

14:45  - 15:00 Wrapping up the course, Caroline Florence, Insight Narrator

15:00 CLOSE

Learning outcomes


• How research can support decision making in a wide range of business contexts

• The underlying principles of a range of research problems

• Making appropriate, well-argued choices for the design and conduct of research projects for a range of business situations, including product development, branding, customer relationships and segmentation

• Applying approaches to the analysis and interpretation of research data

• Presenting findings and recommendations in ways that provide maximum insight for decision making


Who would benefit

Research practitioners and research users who already have a sound grasp of research methods and techniques, but want to take their understanding to a more strategic level.

Testimonials

"Very informative and enjoyable- a good overview of a wide range of topics."

Rory Scott - KSBR, July 2023

"The perfect all-encompassing course for those seeking to broaden their market research knowledge."

Sara Farid - NewcastleGateshead Initiative, July 2023

 "A collection of skills that will help round you for market research."

Jon Prestage - BVA BDRC, July 2022

"Excellent way of gaining a broad, but informative, insight into research for new people or seasoned practitioners alike. You are never too old to learn."

Lee Wedgbrow - IFF Research, July 2021