Marketing career pathway

Pursuing a career in marketing with a specialisation in market research offers the opportunity to shape the future of products, services and brands through informed decision-making and insight.

As a market research specialist, you play a critical role in understanding consumer behavior, identifying market trends and uncovering insights that drive effective marketing strategies. This route combines both qualitative and quantitative research methods, offering a dynamic pathway where data analysis meets consumer psychology.

The Marketing Career Pathway

+ C-suite l Business strategy and leadership, MBA, Fellowship + Management l  Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member + Specialist skills l Full marketing mix, client research, project management + Core skills  l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership + Personal qualities l Market-facing mindset, interest in  trends and human motivations, creative thinker and storyteller + First steps l The Certificate in Market Research, Advanced Certificate in Market Research + Entry points l  Marketing degree, entry level client role

How to upskill for a career in Marketing research

Market research is integral to the success of businesses, helping them understand customer needs, optimise pricing, improve product design, and tailor marketing campaigns. Your ability to gather and analyse data helps companies stay competitive, launch successful products, and improve customer satisfaction. It’s a field that blends creativity and analytical thinking, offering diverse challenges and projects across industries like retail, healthcare, tech and finance.

With the increasing importance of data-driven marketing in a competitive global market, expertise in market research is in high demand. This specialisation provides strong job security and opportunities for advancement into roles like market insights manager or marketing strategist. For those who enjoy exploring consumer motivations, solving complex problems, and directly influencing business decisions, a career in marketing with a focus on market research is both fulfilling and impactful.