Understanding how to influence others and to negotiate effectively are crucial skills in today’s business climate, whether upwards or sideways within an organisation, or with external clients or suppliers.

Knowledge, Skills and Attitudes

1. Establish and prioritise objectives and any compromise negotiation positions

2. Identify key internal and external stakeholder, likely to influence desired objectives

3. Research and identify the strength of any negotiation positions and likely counter positions

4. Identify any potential challenges in negotiations and devise solutions to overcome these

5. Devise and implement appropriate communication strategies for all parties involved in delivering any negotiation positions

6. Identify and communicate with individual stakeholders that may assist in delivering desired objectives

7. Devise different strategies to enable alternative negotiation positions to be delivered to obtain desired results

8. Maintain clear and accurate records of negotiations, outcomes and agreements achieved

Landing_north-east_sect4
An Introduction to Brand Research

Virtual training course

Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.

Jul
15
2025

Tuesday
09:30–13:30

Creating Videos for Storytelling in Research

Virtual training course

Storytelling is a key research skill with videos one of the most effective ways to engage buyers. Learn how to create compelling videos on this course.

Jul
15
2025

Tuesday
09:30–17:30

1/2

Jul
17
2025

Thursday
09:30–17:30

2/2

Running a successful research project

Virtual training course

Get the most from your project by making good research and project management decisions at every stage.

Jul
16
2025

Wednesday
09:00–16:00

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.