Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

Professional wheel-260-east3
Infographics & Insight Visualisation

Virtual training course

Understand visual storytelling and create tailor-made data infographics

Apr
22
2025

Tuesday
09:20–16:30

Social Media in Market Research

Virtual training course

Use social networks and communities to access respondents

Apr
23
2025

Wednesday
09:30–17:00

Integrity in practice in a challenging world

London

Apr
23
2025

Wednesday
15:00–17:00

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.