Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

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Advanced Artificial Intelligence (AI) Strategies for Market Research: APIs, Python, and Bespoke Solutions

Virtual training course

Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.

Apr
28
2025

Monday
09:30–16:00

Revisit Reuse and Repurpose

Virtual training course

This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively

Apr
29
2025

Tuesday
09:30–12:30

Text analytics for MR: The AI, the human and their collaboration

Virtual training course

Learn which text analytics methods are available today and when & how (not) to use them

Apr
30
2025

Wednesday
09:30–12:30

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