Research and insight is vital in influencing strategic business and policy decisions. It is a key element of the Professional Development Framework and looks to widen skills, from basic research principles to developing as leaders informing strategic change and delivering actionable research, insight and intelligence.

Knowledge, Skills and Attitudes

1. Provide actionable recommendations to inform strategic business decisions based upon quality research and insight

2. Evaluate behaviour change from marketing communication exercises

3. Evaluate and select appropriate research solutions for given research contexts

4. Undertake competitor analysis and provide intelligence

5. Manage elements of marketing communication and/or research and insight process

6. Understand, use and application of insight within an organisation for business success

Professional wheel-260-east3
Operations Network: Oppies Showcase and Advice

London

Join us for this exclusive MRS Company Partner event for all those that work in the Operations sector

Apr
01
2025

Tuesday
15:00–17:00

The Graphic Design Skills you have to have

Virtual training course

We are all graphic designers. Most days we are creating presentations, documents, videos etc as part of our jobs, but to create clear and visually compelling outcomes we need to understand design, to think in the way a graphic designer would.

Apr
03
2025

Thursday
09:45–17:00

Maximise Your Telephone Research: Navigating the Latest Ofcom Rule Changes

MRS and Ofcom present a joint webinar to help practitioners navigate the recent Ofcom rule changes affecting telephone research together with practical advice on how to minimise the likelihood of call blocking.

Apr
03
2025

Thursday
15:00–16:00

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