Understanding and developing your business & finance knowledge skills are fundamental to enhancing the wider business context, in areas such as: strategic planning, people & organisations, the role of marketing in business and financial management.

Knowledge, Skills and Attitudes

1. Identify and confirm personal financial and business responsibilities

2. Determine and plan relevant financial and business objectives

3. Understand financial and business responsibilities and how these fit into the wider business

4. Identify and agree key performance measures and methods for monitoring and evaluating performance against objectives

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The Political Marketing Battleground: Understanding Political Engagement in the Year of Elections

London

This event has been postponed

2024 has been the year of elections, with more than 100 countries and nearly half the world's population having a vote. In this event we reflect and present the latest thinking on political marketing published in the International Journal of Market Research.

Jan
21
2025

Tuesday
14:00–16:30

AI: Powering Up Insights 2025

London

Our annual AI conference showcases the innovative ways in which AI is reshaping market research.

AI continues to reshape insight generation. This one-day conference will evaluate the potential for AI in market research, highlighting innovative applications trailblazers are employing now and future applications the sector is working towards.

Jan
23
2025

Thursday
09:00–17:00

MRSpride Breakfast Event – Britain’s Queer History

London

Join us on 27 January as we shed light on the untold stories of Britain’s queer history. Hosted by MRSpride in collaboration with The Research Club and i-view, this event is the perfect antidote to a wintery January morning.

Jan
27
2025

Monday
09:30–11:30

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