Client relationship management knowledge and skills enhance commercial awareness, to more effectively retain and manage business relationships with existing clients and to develop long lasting business networks.

Knowledge, Skills and Attitudes

1. Be accountable for appropriate standards of account management services with customers and clients and internal stakeholders

2. Design, implement and maintain strategies, policies, plans and standards for relationship management activities and deliverables

3. Manage quality and effectiveness of business relationship activities with departments, functions, customers and clients

4. Establish clear and trusted relationships with internal and external senior decision makers and leaders

5. Develop networking skills to manage existing accounts and to source new clients

6. Acquire confidence of internal stakeholders and external customers and suppliers through effective sales, account management and business development techniques

Landing_north-west_sect4
The Political Marketing Battleground: Understanding Political Engagement in the Year of Elections

London

This event has been postponed

2024 has been the year of elections, with more than 100 countries and nearly half the world's population having a vote. In this event we reflect and present the latest thinking on political marketing published in the International Journal of Market Research.

Jan
21
2025

Tuesday
14:00–16:30

AI: Powering Up Insights 2025

London

Our annual AI conference showcases the innovative ways in which AI is reshaping market research.

AI continues to reshape insight generation. This one-day conference will evaluate the potential for AI in market research, highlighting innovative applications trailblazers are employing now and future applications the sector is working towards.

Jan
23
2025

Thursday
09:00–17:00

MRSpride Breakfast Event – Britain’s Queer History

London

Join us on 27 January as we shed light on the untold stories of Britain’s queer history. Hosted by MRSpride in collaboration with The Research Club and i-view, this event is the perfect antidote to a wintery January morning.

Jan
27
2025

Monday
09:30–11:30

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.