Client relationship management knowledge and skills enhance commercial awareness, to more effectively retain and manage business relationships with existing clients and to develop long lasting business networks.

Knowledge, Skills and Attitudes

1. Be accountable for appropriate standards of account management services with customers and clients and internal stakeholders

2. Design, implement and maintain strategies, policies, plans and standards for relationship management activities and deliverables

3. Manage quality and effectiveness of business relationship activities with departments, functions, customers and clients

4. Establish clear and trusted relationships with internal and external senior decision makers and leaders

5. Develop networking skills to manage existing accounts and to source new clients

6. Acquire confidence of internal stakeholders and external customers and suppliers through effective sales, account management and business development techniques

Landing_north-west_sect4
Integrity in Practice

London

Jan
14
2025

Tuesday
15:00–17:00

Operations Network: Revival

London

Join us for this exclusive MRS Company Partner event for all those that work in the Operations sector

Jan
16
2025

Thursday
15:00–17:00

The Political Marketing Battleground: Understanding Political Engagement in the Year of Elections

London

2024 has been the year of elections, with more than 100 countries and nearly half the world's population having a vote. In this event we reflect and present the latest thinking on political marketing published in the International Journal of Market Research.

Jan
21
2025

Tuesday
14:00–16:30

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.