Qualitative research brings the story to life. From group moderation to designing a qualitative study, our wide range of courses give you the practical skills and professionalism to design and deliver successful qualitative projects.
A masterclass of cutting-edge tools for agency and client-side qualitative researchers
Understand the role of qualitative research and the basic methods involved
Learn the ins and outs of semiotics in the research process and how to apply them. This course will take you through the basic theories and techniques, show you how semiotics fits into the wider research process and give you the chance to do your own hands-on analysis.
Deepen your knowledge of the principles, practices and processes of market research.
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
Understand how to use deep cultural insight to unlock powerful strategic solutions
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