Qualitative Research

Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.

Understand new technologies and online panel relationships

Discover how to work with social data to deliver tangible business outcomes.

This lively on-line interactive day course lets you learn the theory and practice of online, (telephone) and face-to-face depth interviewing.

Understand the role of qualitative research and the basic methods involved

New, emerging and established online qual techniques for qual researchers, marketers and research buyers.

Understand how to use deep cultural insight to unlock powerful strategic solutions

Briefing, design, fieldwork, analysis and presentation.

Oct
08
2024

Tuesday
09:00–17:00

1/3

Oct
09
2024

Wednesday
09:00–17:30

2/3

Oct
10
2024

Thursday
09:00–17:00

3/3

Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.

Oct
14
2024

Monday
09:00–17:00

1/2

Oct
16
2024

Wednesday
13:00–17:00

2/2

A masterclass of cutting-edge tools for agency and client-side qualitative researchers

Learn the ins and outs of semiotics in the research process and how to apply them.

Boost your existing moderating skills with practical tips, individual feedback and group coaching.

Nov
04
2024

Monday
09:00–17:00

1/2

Nov
06
2024

Wednesday
13:00–17:00

2/2

Deepen your knowledge of the principles, practices and processes of market research.

Understand new technologies and online panel relationships

Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.

Dec
02
2024

Monday
09:00–17:00

1/2

Dec
04
2024

Wednesday
13:00–17:00

2/2