Quantitative Market Research pathway
ShareA career in quantitative market research is ideal for those who enjoy working with data to uncover actionable insights that drive business decisions. If you're analytically minded and enjoy solving problems using surveys and numbers, this field offers a rewarding, data-driven approach to understanding consumer behaviour, market trends and product performance.
Quantitative research allows you to work with surveys and data sets applying to these to answer key business questions, such as forecasting sales, optimising pricing strategies, or segmenting customer bases. Your findings help companies make informed, evidence-based decisions that lead to growth, efficiency, and competitive advantage.
The quantitative research career pathway
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+ C-suite l Business strategy and leadership, MBA, Fellowship+ Management l Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member+ Specialist skills l Quantative research, questionnaire design, online survey design, results analysis and presentation
+ Core skills l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Curious, analytically minded, interest in trends and patterns, investigative mindset
+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research+ Entry points l Market Research Apprenticeship, graduate, entry level |
Why quantitative research?
The demand for data-driven insights is rapidly increasing, particularly with advancements in big data and AI, ensuring strong job security and career growth opportunities. You can work across diverse industries—such as tech, finance, healthcare, or consumer goods—and your skills are transferable globally.
Quantitative research offers a structured, precise work environment, with the added benefit of high earning potential, particularly as you develop expertise in advanced analytics and data science. For those who love working with numbers, enjoy interpreting trends, and want to influence key strategic decisions, a career in quantitative market research provides both challenge and impact.
Introduction to Advanced Statistical Techniques
Understand the how and when advanced statistical techniques are used and understand which business questions they address.
Questionnaire Fundamentals
Everyone’s writing questionnaires...but what makes a questionnaire really work?
Writing Better Questionnaires
Everyone’s writing questionnaires...but what makes a questionnaire really work?
Behavioural science in quantitative research
Learn how to apply behavioural science in quantitative market research
How to Find Human Insight from Social Media Data
Discover how to work with social data to deliver tangible business outcomes.
Introduction to Market Research
Deepen your knowledge of the principles, practices and processes of market research.
Mastering Data Quality in Online Research
Learn to improve data quality in online surveys for more accurate and reliable research results.
Running a successful research project
Get the most from your project by making good research and project management decisions at every stage.
Safeguarding Mental Health in User and Market Research
Learn how to safeguard the mental health of participants, researchers, and stakeholders across every stage of the research process, to legally and ethically protect people and your organisation,
Ethics and empathy in sensitive research
Gain practical skills and confidence to conduct ethical, safe, and empathetic research on sensitive topics.
Mastering Sampling, Quotas and Screening for High Quality Fieldwork
Elevate your understanding of quality sample sources and navigate the complexities of sample, screening, and quotas and how they impact feasibility. Target the participants you truly desire and identify and manage quality issues before they become a problem.
Social Media in Market Research
Discover how to deliver actionable insights from consumer conversations at scale
How to review and refresh your survey for today's challenges
Is your survey (still) working hard enough for you?
Writing Better Questionnaires
Everyone’s writing questionnaires...but what makes a questionnaire really work?
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Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
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©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk