We are surrounded by data, but it only becomes truly valuable when we can extract meaning and turn it into real insight. Our quantitative courses are designed to increase analytical effectiveness enabling professionals to interpret data with confidence and identify opportunities for advanced techniques.
Get the most from your project by making good research and project management decisions at every stage.
Everyone’s writing questionnaires...but what makes a questionnaire really work?
Understand the how and when advanced statistical techniques are used and understand which business questions they address
This course will give anyone new to questionnaire design a solid framework of understanding of the key principles and common challenges. It will build confidence and practice in spotting weaknesses so the main pitfalls are avoided. It is also relevant for those reviewing questionnaires before starting fieldwork.
How to be confident that your insights are compatible with the origin of the raw data?
Deepen your knowledge of the principles, practices and processes of market research.
Learn how to apply behavioural science in quantitative market research
Everyone’s writing questionnaires...but what makes a questionnaire really work?
Learn to improve data quality in online surveys for more accurate and reliable research results.
Get the most from your project by making good research and project management decisions at every stage.
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